Oxfordshire-born music duo OMYO have been plucked from obscurity to soundtrack and star in New Look’s Autumn/Winter fashion campaign. Debut single ‘Lady’, released today, is accompanied by a full length video created by New Look featuring the band and a host of models sporting the latest from the brand’s forthcoming collection.

Tom McCorkell (lead vocals) and William Edward (music, vocals) are OMYO, and their tropical pop hit was cherry-picked by the high street fashion brand to complement its latest collections and will be heard up and down the UK from this morning.

The track has been described as “reggae-infused pop with crisp production that cuts right through” by Record of the Day (July 2016) and “guaranteed to make you smile in the sunshine.”

OMYO’s debut single lands following support for the band from BBC Radio 1Xtra, appearances at Wireless Festival and ahead of performing at Nozstock Festival in Herefordshire next weekend with BBC Introducing in Hereford and Worcester.

‘Lady’, co-written by William and Tom, is a tropical summer jam, with infectious hooks and a soft hitting chorus. Its pop-friendly vibe and earwormy sound will be sure to feature on many a party playlist this summer.

The single is available to purchase now via iTunes and also available on streaming services including Spotify. Check out more from OMYO on Soundcloud.

About the author

There’s a lot of music out there - good music. At Essentially Pop our remit is that we cover music that deserves to be heard, with a particular focus on independent artists. That doesn't mean we won't cover your old favourites - rather we hope to give you some new favourites as well.

We no longer accept unpaid PR agency work. We believe the creative arts have value, and this includes writing. As always, we will write about artists who contact us - or who we contact - for free - but we can no longer work free of charge for PR agencies. We work hard, we put in a lot of hours writing, and we ask that you respect that. Contact us for our very reasonable rates.

Follow us on: Twitter, Google+, Tumblr, Pinterest, Instagram, Myspace, Facebook, Spotify, Youtube. Drop us an email on

Leave a Reply