Does Your Band Need PR?

PR simply means public relations. A good PR company will put your music in front of the right journalists and manage media coverage to help you build your fan base. They know who to speak to in the business to create the right buzz about you but, more importantly, they know how to communicate with them. So, does your band need PR? Let’s find out.

How Do You Break Into The Music Industry?

Breaking into the music industry is a dream that many artists have. Imagine getting up on stage in front of thousands of people, and performing a song that you’ve written and recorded? However, whilst you may count guitars instead of counting sheep at night, without a solid plan your music industry hopes will remain a pipe dream. But how do you reach the stardom that you want, and are there steps worth taking that will work out in your favour? In short, yes. We’ve noted down some of them here.

Releasing Your Own Album: Essential Tips For Self Releasing Music

Independent artists have more opportunities than ever these days to launch their own careers. Even if you don’t have the backing of a major label or the big budget of one, you can still break into the charts.

Working Hard For The Money – We Talk To Swedish PR And Brand Expert Fanny Maria Grant Axén

Lisa spoke to Fanny Maria Grant Axén, a Swedish brand and PR expert, and asked her about her life, music, and who to look out for.

A Letter From The Editor: A New Focus For Essentially Pop

We started Essentially Pop nearly 2 years ago in order to promote music that deserved to be heard.