Flora Cash New Single – Nothing Lasts Forever (And It’s Fine)

An old Swedish proverb goes ‘Worry often gives a small thing a big shadow’. Interesting on how we can all still relate to it today, most of the day, day after day, every single day…

In the shape of their upcoming new single ‘Nothing Lasts Forever (And It’s Fine)’ the Scandi duo Flora Cash say stop to the stressful pessimism of our generation unable to simply ‘worry less – live more’. The band shares their hope by spreading that powerful message, as described best by Robert Eliot “Rule number one is, don’t sweat the small stuff. Rule number two is, it’s all small stuff”.

‘Nothing Lasts Forever (And It’s Fine)’ is a good first step towards drawing a tad closer to that mind-set by putting a hint of perspective into our lives and relationships, even if only for 3min 48 seconds. Cole and Shpresa have been making their “atmospheric in theme and vibe” music since e-falling in love via Soundcloud, falling in love all over again in 3D and getting married soon after…Yes, it is a genuine 21st century fairytale, although it has also got its dark moments, moments of doubt, of anger, of pain, which are consistently present in the sonic backbone of Flora Cash.

The subtle guitar in the style of DIIV dressed with Poliça-like arrangements and led by male/female- vocal liaison, the duo add: “The track is about embracing imperfection and temporality. It’s about an attitude of acceptance and the willing – (almost joyful) – embrace of change, not fear of it”.

‘Nothing Lasts Forever (And It’s Fine)’ does exactly what the title suggests. It helps the listener as well as the act themselves come to terms that although nothing lasts forever, it really is fine…

The single is out everywhere NOW via the Swedish label Icons Creating Evil Art.

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