Tag: social media

What is Adaptive Influencing? How Disabled Creators are Rewriting Instagram’s Algorithm 

July 22, 2026

The endless scrolling on Instagram seems smooth to the average user, but behind its aesthetic façade is an ecosystem completely run on numbers. The platform algorithm is always assessing the watch time, the tap rate, and the immediate engagement rate to determine who will be seen and who will be hidden. And for many years, this system functioned perfectly for one particular kind of creator, that is, someone capable of creating energetic, flawlessly designed, fast-paced Reels. However, there was one unforeseen obstacle this setup put up for the creators with any disability.

The Art of Reinvention: How Pop Stars Have Expanded Their Brands Beyond the Stage

April 27, 2023

Throughout the years there have been countless pop stars that have burst through the music scene with terrific pipes and larger-than-life personas but in today’s ever-changing music industry, simply being a talented artist isn’t enough. With the rise of social media and streaming platforms, they need to constantly reinvent themselves to stay relevant and expand their brands beyond the stage. 

How Can Cannabis Companies Leverage Popular Social Media Platforms?

December 14, 2021

The legalization of cannabis in many states of the USA began with California’s ground-breaking move to allow people to not only possess weed for personal use but also to grow a set number of plants in the home. When other states began to follow suit – some with similar legislation and other more limited – the cannabis market including growers and suppliers had to react quickly to imminent change.