Tag: social media

The Art of Reinvention: How Pop Stars Have Expanded Their Brands Beyond the Stage

April 27, 2023

Throughout the years there have been countless pop stars that have burst through the music scene with terrific pipes and larger-than-life personas but in today’s ever-changing music industry, simply being a talented artist isn’t enough. With the rise of social media and streaming platforms, they need to constantly reinvent themselves to stay relevant and expand their brands beyond the stage. 

How Can Cannabis Companies Leverage Popular Social Media Platforms?

December 14, 2021

The legalization of cannabis in many states of the USA began with California’s ground-breaking move to allow people to not only possess weed for personal use but also to grow a set number of plants in the home. When other states began to follow suit – some with similar legislation and other more limited – the cannabis market including growers and suppliers had to react quickly to imminent change.