“Rock stars don’t come much bigger, better known, or charismatic than Ozzy Osbourne,” explains NetEnt director of game products Bryan Upton. In a deal that was brokered with Global Merchandising Services – Ozzy’s partner organisation for brand management and merchandising – NetEnt was able to secure the rights to use the his image and music in one of their slot games. Global Merchandising Services chairman Barry Drinkwater had this to say about the done deal: “NetEnt are the market leaders in their field and we’re incredibly excited to add another of our artists to the exciting NetEnt Rocks family of games.”