Category: Editorial

How To Embrace Your Nerdy Habits

June 12, 2024

There was a time, especially prevalent throughout the 70s, 80s, 90s and even early 2000s, when being a nerd was seen as a bad thing. Never mind most of us used technology for life convenience that had been exclusively designed and maintained by nerds, nor that most people were fans of franchises like Star Wars and sci-fi epics like Alien in theatres – to be seen as a nerd was to be disconnected from “mainstream” culture or even actively hostile to it.

Allegra Gears Up To Take Mainstream Pop By Storm In 2024

February 29, 2024

London-based Allegra is hotly tipped to make her mark on mainstream pop in 2024 after a jam-packed year establishing herself as one of the most promising UK acts in recent years. After breaking out onto the dance-pop scene in 2019, Allegra’s success has rapidly grown, having collaborated with numerous big-time DJs/producers such as Tobtok, Majestic and most recently Tiësto. Joining forces with Tiësto led to a killer, soul-stirring remix of the single “Round and Round” which amounted to a staggering 5.1 million Spotify streams, a collaboration with Peloton and Times Square Billboard. This has catapulted the rising star to new extremes, shaping a bright, electrifying future ahead of her.