Whether you’re a new betting enthusiast or an experienced punter, selecting the right sportsbook is one of the most important decisions you’ll ever make.
The marketplace offers hundreds of options to UK players. You probably know about the likes of Bet365 already, but the new and upcoming sites are often the most attractive option. Unfortunately, there is less information readily available, making it hard to know which platforms are worth your time.
Will this quick guide to the top six online sportsbooks launched in recent times point you in the right direction? It’s a dead cert.
Why Choose A New Online Sportsbook?
There are plenty of established sportsbooks on the market, many of which are linked to betting shops that have existed for decades. While they are an option, there are many reasons to consider newer platforms.
For starters, you could be banned from established betting sites. Or if you have an existing account, you’re no longer eligible for the registration bonuses. Newer sportsbooks are designed to reflect new tech, often include better casino entertainment, and allow you to capitalise on promotions.
Many of the bigger sites are tight with their odds and try to find technicalities not to pay out. When added to potential issues with handling traffic during big events, the newer sites may be better.
Six Newer Online Sportsbooks To Try In 2026
When looking for a new sportsbook to try, your criteria should include;
- Reliability of connection,
- Regulated by UKGC,
- Quality of promotions,
- Number of events covered,
- Payment solutions and times,
- Fairness of odds.
Here are six of the best to try in 2026.
#1. Betmaster
Play at Betmaster today!
Betmaster is a new and modern online sportsbook and casino in the UK that launched in the middle of last year. It focuses on a big variety of sports and a selection of over 3,000 casino games. A dedicated horse racing section instantly stands out.
Members can also bet on pre-game and in-play markets on a range of sporting events from around the globe. They cover all of the popular markets expected of a modern sportsbook, from 1×2 results to specific events like correct scores or highest scoring halves. There are also plenty of novelty bets available, as well as eSports, and outright antepost betting.
The casino offers a clean design with easy navigation while its App is available on both iOS and Android devices. An extensive range of payment methods providing immediate deposits and fast withdrawals are also available.
Top Promotion:
A 100% bonus on your first sportsbook deposit. Minimum deposit amount of £20.
#2. Midnite
Play at Midnite today!
Midnite launched in 2018 but expanded in 2023, resulting in a modern rebrand that covers both sportsbook and casino play. The modern approach is highlighted by its extensive eSports coverage across CS2, Dota 2, and other top games.
Fans of traditional sports will find coverage of football, basketball, cricket, rugby, tennis, and more. The company has a smaller house margin than many of the bigger sportsbooks, which is another incentive to choose it. The site additionally supports versatile payments including debit cards and e-wallets.
Its modern interface and crisp design has seen it become a popular choice for younger punters, not least thanks to the thriving eSports section that has existed since launch.
Top Promotion:
Deposit £10 for £30 in free bets.
#3. QuinnBet
Play at QuinnBet today!
Irish sportsbook QuinnBet initially launched in 2017, but has seen a rise in popularity across the UK over the past couple of years. Its football, horse racing, and greyhound coverage is one of the best offered by any sportsbook.
The player-friendly site is characterised by a simple design that prioritises function, as well as reduced restrictions compared to legacy sportsbook companies. It also offers a great selection of enhanced odds, especially on football majors from major leagues in the UK and Europe.
QuinnBet facilitates payments through e-wallets as well as debit cards, and is known for its quick processing times. Casino and live casino offerings are available too.
Top Promotion:
Daily free bet worth up to £50.
#4.Vbet
Play at Vbet today
Vbet launched in 2017, so isn’t as new as some. Yet, it should not be overlooked as it offers a very clear layout, has great responsible gambling features, and covers a wide range of markets. This is in addition to a full casino and live casino section.
The sports coverage offers pre-game and in-play betting on all of the top leagues across multiple sports. It also covers many of the minor leagues while additionally going beyond the basic markets to deliver comprehensive coverage.
Top Promotion:
Get a £20 free bet if your first sports bet loses.
#5. Copybet
Play at Copybet today
Copybet was established in 2016 and has a distinct function of copying bets, which means you can copy the bets placed by tipsters but with your own staking plan. You can still place your own selections too, but this unique quirk makes the platform one to consider.
It’s great for people that want to bet but might not know too much about the markets, especially on games they want to watch on TV. Pre-game, and in-play betting is available. While the site is a decade old, it only joined the Betting and Gaming Council (BGC) in 2025.
Top Promotion:
Bet £20 and receive a free £20 bet.
#6. Swifty Sports
Play at Swifty Sports today
Swifty Sports launched in 2025, making it one of the newest options on the market. It has quickly become one of the best UK sportsbook and casino platforms. It offers football, tennis, darts, and a host of other sports from around the globe. Its in-play offering is particularly strong.
The platform has a user-friendly interface on desktop and mobile while its payment options are pleasing. Competitive odds with smaller house margins than many legacy bookies gives users another reason to choose it over bigger names on the market.
Top Promotion:
Deposit and bet £10 to unlock a free £20 bet.
