Pre-Sexual Activities, a producer duo from New York City, know about the impact of digital media providers on music these days. They know how much streaming has disseminated popular music from its roots – no longer is it necessary to visit a local record store, or a nightclub, to hear the latest tunes. You don’t need to buy anything, you don’t even need to listen to the radio. Music can be accessed everywhere, it exists in a cloud…but clouds vanish. Although there are and have been many streaming services along the way, none have made so much of an impact as Spotify – and PSA lay the blame squarely at their feet – as heard in their latest single, ‘Spotify Your Life’.
