When we think of the visual content we consume and we digest more now than ever, we often overlook the importance of sound. It’s not that we don’t appreciate it, but we’ve become accustomed to it. This means that when we hear a good sound production or the use of sound in a way that really works, it’s often taken in by a viewer without them even realizing it. In a way, that’s a sign that the sound is doing its job.