{"id":93526,"date":"2025-11-28T15:40:42","date_gmt":"2025-11-28T15:40:42","guid":{"rendered":"https:\/\/essentiallypop.com\/epop\/?p=93526"},"modified":"2025-12-02T10:59:36","modified_gmt":"2025-12-02T10:59:36","slug":"allegra-releases-sultry-new-music-video-for-ash","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2025\/11\/allegra-releases-sultry-new-music-video-for-ash\/","title":{"rendered":"Allegra Releases Sultry New Music Video For &#8216;Ash&#8217;"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>Pop siren Allegra returns with her most polished body of work to date &#8211; the firecracker of an EP, \u2018Red\u2019, a record that shouts maturity from the rooftops and marks the beginning of a new era with sultry poise. Known for a voice that chimes like bells in the dance-remix realm, she sets her own tone with this collection: confident, daring, emotional, and armed with sleek production.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">.Now, she unveils the second music video for &#8216;Ash&#8217;, an alluring track with a melody that rises hypnotically from the shadows. With this dynamic song, she reveals both a darker side and a vulnerable core, showing how emotion and empowerment can beautifully intertwine.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"epyt-video-wrapper\"><div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_90057\"  width=\"640\" height=\"360\"  data-origwidth=\"640\" data-origheight=\"360\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/ngglwS5Zmxs?enablejsapi=1&#038;origin=https:\/\/essentiallypop.com&#038;autoplay=0&#038;cc_load_policy=0&#038;iv_load_policy=1&#038;loop=0&#038;fs=1&#038;playsinline=1&#038;controls=1&#038;disablekb=0&#038;color=red&#038;cc_lang_pref=&#038;rel=0&#038;autohide=2&#038;theme=dark&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img data-recalc-dims=\"1\" decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"ALLEGRA &#039;ASH&#039; (Official Music Video)\"  src=\"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/ngglwS5Zmxs\/maxresdefault.jpg?w=640&#038;ssl=1\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sticking to her dance-floor roots, the track\u2019s pulsating rhythm is paired with an elegant music video featuring dynamic and sensual choreography from the London singer, celebrated equally for her dance skills and confessional songwriting. Set in a dark, wood-panelled room with a vintage red sofa, she prowls in a red halter-neck top and high-waisted jeans &#8211; embodying the versatility and understated cool she brings to each song.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allegra has been steadily rising from the ashes for some time, and with &#8216;Ash&#8217;, she evolves once again &#8211; proudly, gracefully and passionately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pop siren Allegra returns with her most polished body of work to date &#8211; the firecracker of an EP, \u2018Red\u2019, a record that shouts maturity from the rooftops and marks the beginning of a new era with sultry poise. Known for a voice that chimes like bells in the dance-remix realm, she sets her own tone with this collection: confident, daring, emotional, and armed with sleek production.<\/p>\n","protected":false},"author":48,"featured_media":93527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"Pop siren Allegra returns with her most polished body of work to date - the firecracker of an EP, \u2018Red\u2019, a record that shouts maturity from the rooftops and marks the beginning of a new era with sultry poise. Known for a voice that chimes like bells in the dance-remix realm, she sets her own tone with this collection: confident, daring, emotional, and armed with sleek production.","jetpack_seo_html_title":"Allegra Releases Sultry New Music Video For 'Ash'","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Pop siren Allegra returns with her most polished body of work to date - the firecracker of an EP, \u2018Red\u2019, a record that shouts maturity from the rooftops and marks the beginning of a new era with sultry poise.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7,9,21453,21445,21446,21449,640],"tags":[18498,21323,77,370,1945,18471,116,10677,81,22992],"class_list":["post-93526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","category-new-releases","category-new-singles","category-reviews","category-single-reviews","category-video-reviews","category-videos","tag-allegra","tag-ash","tag-new-release","tag-new-single","tag-new-video","tag-polly-havelock","tag-review","tag-single-review","tag-video","tag-video-review"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p5yMhl-oku","jetpack-related-posts":[{"id":87689,"url":"https:\/\/essentiallypop.com\/epop\/2024\/08\/single-allegras-love-you-right-back-is-a-dancefloor-ready-pop-anthem\/","url_meta":{"origin":93526,"position":0},"title":"SINGLE: Allegra&#8217;s &#8216;Love You Right Back&#8217; Is A Dancefloor-Ready Pop Anthem","author":"Polly Havelock","date":"08\/08\/2024","format":false,"excerpt":"After making a significant splash in the dance music scene with her Ti\u00ebsto-remixed hit \"Round & Round,\" Allegra returns with a new single that promises to continue her upward trajectory in the world of pop and dance music. 'Love You Right Back', released via Radikal Records, is a high-energy track\u2026","rel":"","context":"In &quot;Music&quot;","block_context":{"text":"Music","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2024\/08\/allegra-love-you-right-back.jpg?fit=383%2C512&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":93943,"url":"https:\/\/essentiallypop.com\/epop\/2026\/01\/allegras-red-era-growth-self-care-and-saying-it-all-out-loud\/","url_meta":{"origin":93526,"position":1},"title":"Allegra\u2019s &#8216;Red&#8217; Era: Growth, Self-Care, and Saying It All Out Loud","author":"Polly Havelock","date":"15\/01\/2026","format":false,"excerpt":"An exciting new year is unfolding for Allegra - one defined by confidence, honesty, and a willingness to pull back the curtain on the glossy world of rising\u2011star glamour and dance\u2011pop ambition.","rel":"","context":"In &quot;EP Reviews&quot;","block_context":{"text":"EP Reviews","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/reviews\/ep-reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2026\/01\/IMG_0540-scaled.jpeg?fit=900%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2026\/01\/IMG_0540-scaled.jpeg?fit=900%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2026\/01\/IMG_0540-scaled.jpeg?fit=900%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2026\/01\/IMG_0540-scaled.jpeg?fit=900%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":74699,"url":"https:\/\/essentiallypop.com\/epop\/2022\/03\/coming-soon-allegra-he-aint-you\/","url_meta":{"origin":93526,"position":2},"title":"COMING SOON: Allegra &#8216;He Ain&#8217;t You&#8217;","author":"Polly Havelock","date":"29\/03\/2022","format":false,"excerpt":"For fans of glistening pop music that makes you feel something other than just wanting to get up and dance, this brand new single by the unbelievable up-and-coming pop-star Allegra is the one for you.","rel":"","context":"In &quot;Music&quot;","block_context":{"text":"Music","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2022\/03\/unnamed-scaled.jpeg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2022\/03\/unnamed-scaled.jpeg?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2022\/03\/unnamed-scaled.jpeg?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2022\/03\/unnamed-scaled.jpeg?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2022\/03\/unnamed-scaled.jpeg?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":94435,"url":"https:\/\/essentiallypop.com\/epop\/2026\/02\/allegra-claims-the-year-of-the-fire-horse-with-a-blazing-red-era\/","url_meta":{"origin":93526,"position":3},"title":"Allegra Claims the Year of the Fire Horse with a Blazing Red Era","author":"Polly Havelock","date":"17\/02\/2026","format":false,"excerpt":"The Chinese Year of the Fire Horse signifies new beginnings, alignment, and abundance, as well as shedding what no longer serves us. Allegra's latest EP, 'Red', feels like the perfect ignition point - a vivid soundtrack for renewal, a love letter to self-empowerment, and all that the months ahead may\u2026","rel":"","context":"In &quot;Album Of The Week&quot;","block_context":{"text":"Album Of The Week","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/album-of-the-week\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2026\/02\/IMG_0547-scaled.jpeg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2026\/02\/IMG_0547-scaled.jpeg?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2026\/02\/IMG_0547-scaled.jpeg?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2026\/02\/IMG_0547-scaled.jpeg?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2026\/02\/IMG_0547-scaled.jpeg?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":97072,"url":"https:\/\/essentiallypop.com\/epop\/2026\/08\/allegra-brings-fairy-tale-magic-to-pop-on-romantic\/","url_meta":{"origin":93526,"position":4},"title":"Allegra Brings Fairy Tale Magic To Pop On &#8216;Romantic&#8217;","author":"Polly Havelock","date":"21\/08\/2026","format":false,"excerpt":"Allegra is a hopeless romantic - and 'Romantic' captures that truth with sparkling clarity.","rel":"","context":"In &quot;Music&quot;","block_context":{"text":"Music","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2026\/08\/60-26-07-FUJIFILM-X-H2-XF33mmF1.4-R-LM-WR-DSCF5965-scaled.jpg?fit=800%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2026\/08\/60-26-07-FUJIFILM-X-H2-XF33mmF1.4-R-LM-WR-DSCF5965-scaled.jpg?fit=800%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2026\/08\/60-26-07-FUJIFILM-X-H2-XF33mmF1.4-R-LM-WR-DSCF5965-scaled.jpg?fit=800%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2026\/08\/60-26-07-FUJIFILM-X-H2-XF33mmF1.4-R-LM-WR-DSCF5965-scaled.jpg?fit=800%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":86381,"url":"https:\/\/essentiallypop.com\/epop\/2024\/04\/preview-pop-sensation-allegra-announces-captivating-new-single-love-you-right-back-alok-remix\/","url_meta":{"origin":93526,"position":5},"title":"PREVIEW: Pop Sensation Allegra Announces Captivating New Single, &#8216;Love You Right Back (ALOK Remix)&#8217;","author":"Polly Havelock","date":"17\/04\/2024","format":false,"excerpt":"Get ready to hit the dance floor because Allegra is back and bigger than ever! Following her chart-topping collaboration with Ti\u00ebsto, Allegra is set to release her latest single 'Love You Right Back' on May 3rd, with a breathtaking remix by none other than the 4th biggest DJ in the\u2026","rel":"","context":"In &quot;Music&quot;","block_context":{"text":"Music","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2024\/04\/Allegra-.png?fit=512%2C341&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2025\/11\/IMG_0543-1-scaled.jpeg?fit=1920%2C2560&ssl=1","_links":{"self":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts\/93526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/comments?post=93526"}],"version-history":[{"count":0,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts\/93526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/media\/93527"}],"wp:attachment":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/media?parent=93526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/categories?post=93526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/tags?post=93526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}