{"id":84626,"date":"2023-10-18T16:46:10","date_gmt":"2023-10-18T14:46:10","guid":{"rendered":"https:\/\/essentiallypop.com\/epop\/?p=84626"},"modified":"2023-10-18T16:49:13","modified_gmt":"2023-10-18T14:49:13","slug":"india-to-be-the-next-overseas-sensation-in-uk-pop-music-charts-and-entertainment","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2023\/10\/india-to-be-the-next-overseas-sensation-in-uk-pop-music-charts-and-entertainment\/","title":{"rendered":"India to be the Next Overseas Sensation in UK Pop Music Charts and Entertainment"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>There\u2019s been a great amount of discussion directed at the rise of entertainment from the Korea Republic garnering a hefty audience in the UK. You could trace it back to Psy\u2019s Gangnam Style from 2012, which proved to be somewhat of a trailblazer for the likes of BTS and Fifty Fifty to follow to chart success.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">On the small and big screen, shows and movies like The Host, Parasite, Train to Busan, The Silent Sea, Squid Game, The Uncanny Counter, and Kingdom have all earned a British following. Now, the next country to fully break into the British entertainment mainstream might just be India.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Indian music is more familiar than many may know<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On any given day, on the YouTube GB trending charts, under the Music tab, you\u2019re bound to see a handful of Indian tracks charting very well, often with millions of views, alongside UK, US, and often Korean tracks. While YouTube isn\u2019t the be-all and end-all of popular music, it does use some localisation for these charts, so it speaks to the popularity of Indian music in the UK.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nearly ten per cent of the UK\u2019s population is Asian or Asian British, but that only offers a 5.4 million audience, not all of which will be of Indian heritage. Still, the rest of the British public will have heard or may even still be listening to Indian-made music without knowing it. Sampling from Indian tracks has long been popular and has led to many pop&nbsp;<a href=\"https:\/\/www.theguardian.com\/music\/musicblog\/2015\/dec\/02\/bollywood-samples-10-of-the-best\" target=\"_blank\" rel=\"noreferrer noopener\">chart hits<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Panjabi MC and Jay Z put out Beware the Boys, and Jay Z returned to the Indian well with Kanye West for The Bounce, which sampled Choli Ke Peeche Kya Hai by Alka Yagnik and Ila Arun. Another big hit from an Indian song sample was Black Eyed Peas\u2019 <a href=\"https:\/\/youtu.be\/P4Bda6_usuc\" data-type=\"link\" data-id=\"https:\/\/youtu.be\/P4Bda6_usuc\" target=\"_blank\" rel=\"noreferrer noopener\">Don\u2019t Phunk with My Heart<\/a>, which draws from a song in the 1972 movie Apradh. Closer to home, Chase &amp; Status also sampled a movie track. This time, the movie was 2002\u2019s Devdas for the song Eastern Jam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More than music raising the profile of Indian entertainment in the UK<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s said that the&nbsp;<a href=\"https:\/\/indianexpress.com\/article\/cities\/chandigarh\/birmingham-brampton-punjabi-pop-music-culture-8489536\/\" target=\"_blank\" rel=\"noreferrer noopener\">original wave<\/a>&nbsp;started in the 1980s, which saw particularly Punjabi music take off in the UK, but with the Indian diaspora gravitating more towards North America since the UK market has become a bit less important. That might just be changing, though, with Indian music being given a greater spotlight thanks to online platforms and other creations becoming much more accessible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More subtly than a song, movie, or TV show, Indian games have made it to the&nbsp;<a href=\"https:\/\/www.casimba.com\/en-gb\/roulette\" target=\"_blank\" rel=\"noreferrer noopener\">roulette online<\/a>. Nestled in amongst European roulette, Lightning Roulette, Live Roulette XL, and 10p Roulette Live, you\u2019ll spot Hindi Roulette. Set in a studio with traditional Indian d\u00e9cor and host attire, the Evolution Gaming creation has become popular at the UK online casino for its unique theme and immersive real-time gaming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Further promoting Indian content across entertainment this year was the surprise hit <a href=\"https:\/\/youtu.be\/W1c2uN3XbKk\" data-type=\"link\" data-id=\"https:\/\/youtu.be\/W1c2uN3XbKk\" target=\"_blank\" rel=\"noreferrer noopener\">RRR<\/a>. Straight out of Tollywood, the action musical managed to land third in the UK charts in its first week, climbing ahead of Uncharted but just clocking in below Ambulance to make around US$1.2 million on release. Like with Korean-made movies and TV shows, RRR might just prove to be a catalyst for more hits to come.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With entertainment from overseas being made more accessible than ever before, and given the amount produced by the&nbsp;country each year, it seems likely that India will, one day, enjoy another wave in the UK.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s been a great amount of discussion directed at the rise of entertainment from the Korea Republic garnering a hefty audience in the UK. You could trace it back to Psy\u2019s Gangnam Style from 2012, which proved to be somewhat of a trailblazer for the likes of BTS and Fifty Fifty to follow to chart success.<\/p>\n","protected":false},"author":2,"featured_media":84630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2746,10377,27685,28538,7],"tags":[1470,2421,30179,5541,7115,12,31726],"class_list":["post-84626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","category-entertainment","category-essentially-lifestyle","category-gaming","category-music","tag-editorial","tag-entertainment","tag-essentially-lifestye","tag-gaming","tag-indian-music","tag-music","tag-uk-pop-music-charts-and-entertainment"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p5yMhl-m0W","jetpack-related-posts":[{"id":93659,"url":"https:\/\/essentiallypop.com\/epop\/2025\/12\/its-1952-and-the-first-uk-singles-chart-just-arrived\/","url_meta":{"origin":84626,"position":0},"title":"It&#8217;s 1952 and the First UK Singles Chart Just Arrived","author":"Essentially Pop","date":"12\/12\/2025","format":false,"excerpt":"While it\u2019s possible to trace musical talent back as far as you\u2019re willing (the clubbed together sticks of a Neanderthal band no doubt once drew an audience), the art of collating and ordering tracks is a relatively modern invention.","rel":"","context":"In &quot;Editorial&quot;","block_context":{"text":"Editorial","link":"https:\/\/essentiallypop.com\/epop\/category\/editorial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2025\/12\/image.png?fit=1125%2C750&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2025\/12\/image.png?fit=1125%2C750&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2025\/12\/image.png?fit=1125%2C750&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2025\/12\/image.png?fit=1125%2C750&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2025\/12\/image.png?fit=1125%2C750&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":41669,"url":"https:\/\/essentiallypop.com\/epop\/2018\/10\/blackpink-yg-entertainments-chart-busting-k-pop-girl-group-signs-to-interscope-records\/","url_meta":{"origin":84626,"position":1},"title":"BLACKPINK, YG Entertainment&#8217;s Chart-Busting K-Pop Girl Group, Signs To Interscope Records","author":"Essentially Pop","date":"23\/10\/2018","format":false,"excerpt":"YG Entertainment and Interscope Records are thrilled to announce a global partnership for BLACKPINK, one of the world\u2019s biggest all-female K-pop groups. The South Korean quartet is currently the highest-charting female K-pop act in Billboard Hot 100 history. Interscope and Universal Music Group will represent the group\u2019s music in all\u2026","rel":"","context":"In &quot;Entertainment&quot;","block_context":{"text":"Entertainment","link":"https:\/\/essentiallypop.com\/epop\/category\/entertainment\/"},"img":{"alt_text":"BLACKPINK Photo Credit YG Enertainment","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/10\/BLACKPINK-Photo-Credit-YG-Enertainment.png?fit=1080%2C1080&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/10\/BLACKPINK-Photo-Credit-YG-Enertainment.png?fit=1080%2C1080&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/10\/BLACKPINK-Photo-Credit-YG-Enertainment.png?fit=1080%2C1080&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/10\/BLACKPINK-Photo-Credit-YG-Enertainment.png?fit=1080%2C1080&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/10\/BLACKPINK-Photo-Credit-YG-Enertainment.png?fit=1080%2C1080&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":73747,"url":"https:\/\/essentiallypop.com\/epop\/2022\/01\/african-infused-sounds-have-entered-the-mainstream-but-when-did-this-trend-start\/","url_meta":{"origin":84626,"position":2},"title":"African-Infused Sounds Have Entered The Mainstream, But When Did This Trend Start?","author":"Essentially Pop","date":"28\/01\/2022","format":false,"excerpt":"Music trends change all the time, and with the influence of social media platforms like TikTok, which has around 755 million monthly users, there has never been a time in history where this is truer.","rel":"","context":"In &quot;Editorial&quot;","block_context":{"text":"Editorial","link":"https:\/\/essentiallypop.com\/epop\/category\/editorial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2022\/01\/africa-art-music.jpg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2022\/01\/africa-art-music.jpg?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2022\/01\/africa-art-music.jpg?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2022\/01\/africa-art-music.jpg?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2022\/01\/africa-art-music.jpg?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":94086,"url":"https:\/\/essentiallypop.com\/epop\/2026\/01\/greatest-dance-slots-for-2026\/","url_meta":{"origin":84626,"position":3},"title":"Greatest Dance Slots For 2026","author":"Essentially Pop","date":"28\/01\/2026","format":false,"excerpt":"Dance culture and pop music have always gone hand in hand, so it makes sense that the most exciting slot games heading into 2026 are built around rhythm, attitude and big personality. As online casinos lean further into immersive entertainment, dance and music themed slots now feel less like traditional\u2026","rel":"","context":"In &quot;Editorial&quot;","block_context":{"text":"Editorial","link":"https:\/\/essentiallypop.com\/epop\/category\/editorial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2026\/01\/jimi-hendrix-slot-symbols-and-features.jpg?fit=1170%2C658&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2026\/01\/jimi-hendrix-slot-symbols-and-features.jpg?fit=1170%2C658&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2026\/01\/jimi-hendrix-slot-symbols-and-features.jpg?fit=1170%2C658&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2026\/01\/jimi-hendrix-slot-symbols-and-features.jpg?fit=1170%2C658&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2026\/01\/jimi-hendrix-slot-symbols-and-features.jpg?fit=1170%2C658&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":41407,"url":"https:\/\/essentiallypop.com\/epop\/2018\/10\/a-star-is-born-soundtrack-debuts-at-1-on-billboard-200\/","url_meta":{"origin":84626,"position":4},"title":"\u2018A STAR IS BORN\u2019 SOUNDTRACK DEBUTS AT #1 ON BILLBOARD 200","author":"Essentially Pop","date":"16\/10\/2018","format":false,"excerpt":"The official motion picture soundtrack to Warner Bros. 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He\u2026","rel":"","context":"In &quot;Editorial&quot;","block_context":{"text":"Editorial","link":"https:\/\/essentiallypop.com\/epop\/category\/editorial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/01\/owen-paul-3.png?fit=1200%2C624&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/01\/owen-paul-3.png?fit=1200%2C624&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/01\/owen-paul-3.png?fit=1200%2C624&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/01\/owen-paul-3.png?fit=1200%2C624&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/01\/owen-paul-3.png?fit=1200%2C624&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2023\/10\/RRR-trailer.jpg?fit=1200%2C667&ssl=1","_links":{"self":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts\/84626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/comments?post=84626"}],"version-history":[{"count":0,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts\/84626\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/media\/84630"}],"wp:attachment":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/media?parent=84626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/categories?post=84626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/tags?post=84626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}