{"id":83112,"date":"2023-07-27T09:04:18","date_gmt":"2023-07-27T07:04:18","guid":{"rendered":"https:\/\/essentiallypop.com\/epop\/?p=83112"},"modified":"2023-07-27T09:04:20","modified_gmt":"2023-07-27T07:04:20","slug":"why-bbc-introducing-remains-a-great-gateway-for-new-artists-to-play-glastonbury","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2023\/07\/why-bbc-introducing-remains-a-great-gateway-for-new-artists-to-play-glastonbury\/","title":{"rendered":"Why BBC Introducing Remains a Great Gateway for New Artists to Play Glastonbury"},"content":{"rendered":"\n

BBC Introducing has been a wonderful gateway for new artists to gain an audience and eventually make their way to the pined-for Glastonbury festival. Also referred to as BBC Music Introducing, this radio platform is an offshoot of BBC to support \u201cunsigned, undiscovered, and under-the-radar\u201d talent. <\/strong><\/h4>\n\n\n\n

It\u2019s an extremely useful tool for artists, considering all one has to do is use the BBC Introducing uploader to get their music up. Any tracks that artists post on the platform then get sent to the various shows under BBC Introducing. It can be a mixed bag, with different shows and presenters deciding which songs they\u2019ll pick up. From there, chosen songs get played on the radio. <\/p>\n\n\n\n

This platform has been such a fundamental step on the journey to Glastonbury for tons of iconic artists who were once aspiring unknowns. The likes of Ed Sheeran, George Ezra, and Florence + the Machine came from this very programming, which is why there has been a massive uproar over the announcement that BBC Introducing<\/a> is downscaling in 2023. Although new artists will still get their shine on various stations with the platform, there will be a new slate and fewer stations. <\/p>\n\n\n\n

Of course, new artists can still expect support and potential in BBC Introducing as uploads and the stages will still be up and running. The easiest story to recall is Sheeran\u2019s Glastonbury debut on the BBC Introducing stage, but this has been the story for countless artists that took the chance. With that, there\u2019s still reason to check out the platform and stage as a means to kick it at one of the biggest music fest locations in the world. <\/p>\n\n\n\n

The Growth of Indie<\/h2>\n\n\n\n

While indie may have once been synonymous with underground, it now simply means that an artist is free of label constrictions and delves into subgenres that subvert the mainstream. Music listeners have a plethora of platforms to discover new artists, and they are more free to explore their tastes across different genres. The algorithm suggests new artists that fit certain flavours while creating new sounds. In turn, the audience delights in having more options than what\u2019s popular. <\/p>\n\n\n\n

The prominence of indie has been quite a journey in the last decade, with cult followings and social media ensuring that even being \u201cindie\u201d doesn\u2019t strictly mean that you have no audience. It\u2019s beyond mere perception, too. Independently released music has grown year over year since 2018. More than a fourth of all artist album sales in the UK<\/a> even belong to independent labels. In terms of streaming, we see the likes of The Wombats or KSI hitting seven figures in numbers.<\/p>\n\n\n\n

With a platform like BBC Introducing, artists can take control from the start and build their own narrative. With indie being so welcomed and its freer expression to be expected, artists like neo-soul rapper J-Will<\/a> get to talk about meaningful messages that would usually be avoided by major studios. <\/p>\n\n\n\n

Internet Fame and Beyond<\/h2>\n\n\n
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