{"id":80939,"date":"2023-03-28T13:45:38","date_gmt":"2023-03-28T11:45:38","guid":{"rendered":"https:\/\/essentiallypop.com\/epop\/?p=80939"},"modified":"2023-03-28T13:45:39","modified_gmt":"2023-03-28T11:45:39","slug":"inhaler-release-ai-influenced-music-video-for-new-single-if-youre-gonna-break-my-heart","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2023\/03\/inhaler-release-ai-influenced-music-video-for-new-single-if-youre-gonna-break-my-heart\/","title":{"rendered":"Inhaler Release AI Influenced Music Video For New Single, ‘If You’re Gonna Break My Heart’"},"content":{"rendered":"\n

INHALER releases the video for current single \u201cIf You\u2019re Gonna Break My Heart,\u201d taken from their recent album ‘Cuts & Bruises’. The video, directed by Hugh Mulhern (Fontaines D.C. \/ Kojaque), takes influence from the Spaghetti Western genre while leaning heavily into AI technology. Watch the video HERE<\/a>.<\/strong><\/h4>\n\n\n\n

‘If You\u2019re Gonna Break My Heart’ is the third single to be unveiled from ‘Cuts & Bruises’, following the uplifting ‘Love Will Get You There’, and last summer\u2019s euphoric anthem, ‘These Are The Days’.<\/p>\n\n\n\n

The video used cutting edge AI image to image generation to create a visually unique & psychedelic effect to the live action visual. The band leaned into the tease of the video asking fans to generate AI imagery from popular Midjourney AI bot via their Discord channel.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The band explain how the rootsy, piano powered ‘If You’re Gonna Break my Heart’ took its inspiration, <\/p>\n\n\n\n

\n

\u201cWhilst on tour in America last year we were listening to a lot of music by some of the great American writers such as Bob Dylan, The Band, Bruce Springsteen etc.<\/p>\n<\/blockquote>\n\n\n\n

\n

Listening to these artists while travelling on big open highways resonated with us and helped shape this song into making us sound more like a live band than we had before.\u201d<\/p>\n<\/blockquote>\n\n\n\n

‘Cuts & Bruises’ was released last month becoming Inhaler\u2019s 2nd<\/sup> number 1 album in Ireland, while it also charted at number 2 in the UK and top 10 across a number of countries in mainland Europe.<\/p>\n\n\n\n

Following a prolonged period of touring, the band\u2019s sophomore album began to take shape in Dublin rehearsal space The Nunnery over Christmas 2021, with the four band members \u2013 vocalist and guitarist Elijah Hewson, bassist Robert Keating, guitarist Josh Jenkinson and drummer Ryan McMahon \u2013 writing and rehearsing a brace of new songs.<\/p>\n\n\n\n

\n

\u201cIt was just the four of us jamming in the live room and trying to come up with ideas on the spot,\u201d says Keating. \u201cPlaying live for a few months beforehand really helped shape what kind of direction we wanted to take it in.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Last month INHALER embarked on a sold out run of UK dates before heading to the US where they are currently in the middle of a month long run of sold-out shows including the band\u2019s biggest show to date at New York\u2019s Hammerstein Ballroom. They then join Arctic Monkeys on their European tour ahead of playing their biggest UK headline shows to date at Manchester\u2019s Victoria Warehouse (May 19th<\/sup>), London\u2019s Brixton Academy (May 20th<\/sup>) ahead of their first appearance at BBC Radio 1\u2019s Big Weekend event in Dundee on May 28th<\/sup>. Summer will see INHALER support Harry Styles at Slane Castle and Sam Fender at St James Park as well as performing at TRNSMT and Reading & Leeds festival.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

INHALER releases the video for current single \u201cIf You\u2019re Gonna Break My Heart,\u201d taken from their recent album ‘Cuts & Bruises’. The video, directed by Hugh Mulhern (Fontaines D.C. \/ Kojaque), takes influence from the Spaghetti Western genre while leaning heavily into AI technology.<\/p>\n

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Produced by Inhaler\u2019s long term collaborator Antony Genn, 'Cuts & Bruises' features 11 tracks including their recent single, 'If You\u2019re Gonna Break My Heart', as well as the uplifting 'Love Will Get You There', and 'These\u2026","rel":"","context":"In "Concerts"","block_context":{"text":"Concerts","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/concerts\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2023\/02\/Cuts-Bruises-Inhaler-Artwork.png?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2023\/02\/Cuts-Bruises-Inhaler-Artwork.png?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2023\/02\/Cuts-Bruises-Inhaler-Artwork.png?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2023\/02\/Cuts-Bruises-Inhaler-Artwork.png?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2023\/02\/Cuts-Bruises-Inhaler-Artwork.png?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":78273,"url":"https:\/\/essentiallypop.com\/epop\/2022\/10\/irish-band-inhaler-release-new-single-love-will-get-you-there-with-sophomore-album-cuts-bruises-out-feb-17\/","url_meta":{"origin":80939,"position":1},"title":"Irish Band INHALER Release New Single ‘Love Will Get You There’, With Sophomore Album, Cuts & Bruises out Feb 17","author":"Lisa Hafey","date":"14\/10\/2022","format":false,"excerpt":"INHALER have announced details of their upcoming second album, 'Cuts & Bruises' alongside the release of their uplifting new single, 'Love Will Get You There'.","rel":"","context":"In "Concerts"","block_context":{"text":"Concerts","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/concerts\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2022\/10\/inhaler1.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2022\/10\/inhaler1.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2022\/10\/inhaler1.jpg?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2022\/10\/inhaler1.jpg?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2022\/10\/inhaler1.jpg?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":57549,"url":"https:\/\/essentiallypop.com\/epop\/2019\/11\/rod-stewart-releases-video-for-youre-in-my-heart-with-the-royal-philharmonic-orchestra\/","url_meta":{"origin":80939,"position":2},"title":"Rod Stewart Releases Video For ‘You’re In My Heart’ With The Royal Philharmonic Orchestra","author":"Essentially Pop","date":"25\/11\/2019","format":false,"excerpt":"'You\u2019re In My Heart' combines classic vocals from Rod Stewart's biggest hits with newly recorded arrangements by The Royal Philharmonic Orchestra. 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