{"id":72015,"date":"2021-10-26T12:46:33","date_gmt":"2021-10-26T11:46:33","guid":{"rendered":"https:\/\/essentiallypop.com\/epop\/?p=72015"},"modified":"2021-10-26T15:47:39","modified_gmt":"2021-10-26T14:47:39","slug":"get-a-rare-glimpse-into-ed-sheerans-life-and-first-look-at-new-album-in-youtube-shorts-series","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2021\/10\/get-a-rare-glimpse-into-ed-sheerans-life-and-first-look-at-new-album-in-youtube-shorts-series\/","title":{"rendered":"Get A Rare Glimpse Into Ed Sheeran’s Life And First-Look At New Album In YouTube Shorts Series"},"content":{"rendered":"
\n

GRAMMY Award winning and YouTube record breaking artist Ed Sheeran unveiled\u00a014 YouTube Shorts giving fans the first full preview of his forthcoming album\u00a0\u2018=\u2019 (Equals), only on YouTube. \u2018=\u2019 is the fourth installment in Sheeran\u2019s symbol album series and he is giving fans a first ever album preview on YouTube Shorts with a glimpse into all 14 tracks ahead of the albums official release this Friday, October 29 (Asylum\/Atlantic). What\u2019s more, fans around the world are now able to watch and create their own #SheeranShorts to every track on the album.<\/b><\/h4>\n<\/blockquote>\n

Watch All 14 Shorts Only on YouTube\u00a0<\/strong>HERE<\/a>.<\/strong><\/p>\n

The 14 Shorts encapsulate the very personal journey of Sheeran\u2019s album – four-years-in-the-making – with each one bringing to life the intimate and everyday moments that are reflected in the songs. From stepping into an ice bath in \u201cShivers<\/em><\/strong>,\u201d<\/strong><\/em> to having a solo dance party in \u201cBe Right Now<\/em><\/strong>,\u201d\u00a0<\/strong><\/em>to taking an outdoor shower in \u201cStop The Rain<\/em><\/strong>,\u201d<\/strong>\u00a0<\/em>playing a mini ukulele in \u201cSandman<\/strong>,\u201d<\/strong>\u00a0<\/em>and simply hanging out with his family at home in \u201cFirst Times<\/em><\/strong>,’‘<\/strong><\/em>\u00a0<\/strong>Sheeran is giving fans a short, intimate look into what each song on \u2018=\u2019 means to him.<\/p>\n

\n

\u201cI had a really fun day shooting my YouTube Shorts,\u201d said Sheeran. \u201cI\u2019ve always really enjoyed the music video process, so it was fun to explore a new way of doing that by channeling each song\u2019s theme in a unique way, while also giving you a sneak peek of the album!\u201d<\/p>\n<\/blockquote>\n

Sheeran\u2019s presence on YouTube has been extraordinary since his first video upload in 2006. With the help of his global fan base,\u00a0Sheeran has become one of the top 10 most-subscribed to artists on YouTube. To date, he has four videos in the Billion Views Club including \u201cThinking Out Loud<\/em>,\u201d \u201c<\/em>Perfect<\/em>,<\/em>\u201d \u201cPhotograph<\/em>,\u201d and the record setting \u201cShape of You<\/em>,<\/em>\u201d which is the second most viewed music video in YouTube history and the second fastest to reach one billion views. This year alone, Sheeran\u2019s music has charted in over 45 markets on the platform and over the last 12 months, he has earned a remarkable 3.9+ billion views globally.<\/p>\n

\n

\u201c<\/strong>From day one, I knew Ed and\u00a0 his music would have a lasting, global impact and that remains true today,\u201d said Lyor Cohen, Global Head of YouTube Music. Ed Sheeran is a storyteller and I am so stoked he is using YouTube Shorts to give his fans an audio and visual preview of his incredibly powerful new album.. This is going to be an unforgettable moment.\u201d<\/p>\n<\/blockquote>\n

Ed Howard, Co-President, Atlantic Records UK added,<\/p>\n

\n

\u201cWe are thrilled to see Ed\u2019s collaboration with YouTube come to fruition and to build on Ed\u2019s long-standing relationship with the platform. The extended Shorts series not only provides us with an innovative way to preview the breadth of the new album sonically, but the short, bespoke films help showcase the narrative of each song in a fun and authentic way. We\u2019re excited to see it ignite his fanbase on a global scale.\u201d<\/p>\n<\/blockquote>\n

Chairman\/COO of Atlantic Records, Julie Greenwald also remarked,\u00a0<\/strong>\u201cEd\u2019s a master at everything he does \u2013 whether it\u2019s in the studio, on stage, or in the amazing series of videos he\u2019s made over the past decade. He\u2019s a charismatic storyteller, and YouTube Shorts is a great platform for him to give the world a sneak listen to his brilliant new album.\u201d<\/em><\/p>\n

Sheeran\u2019s first two releases off the album, \u201c<\/em>Bad Habits<\/em>\u201d\u00a0<\/em>and \u201c<\/em>Shivers<\/em>\u201d, have landed him 15 consecutive weeks at #1 on Official UK Singles Chart and have also lead him to become the first British Solo Artist to claim 52 weeks at #1 on the Official UK Singles Chart (only Elvis Presley and The Beatles have achieved more overall weeks at the top).<\/p>\n

The shorter side of \u2018=\u2019 tracklist:\u00a0<\/strong><\/p>\n

    \n
  1. Tides<\/li>\n
  2. Shivers<\/li>\n
  3. First Times<\/li>\n
  4. Bad Habits<\/li>\n
  5. Overpass Graffiti<\/li>\n
  6. The Joker And The Queen<\/li>\n
  7. Leave Your Life<\/li>\n
  8. Collide<\/li>\n
  9. 2step<\/li>\n
  10. Stop The Rain<\/li>\n
  11. Love In Slow Motion<\/li>\n
  12. Visiting Hours<\/li>\n
  13. Sandman<\/li>\n
  14. Be Right Now<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    GRAMMY Award winning and YouTube record breaking artist Ed Sheeran unveiled\u00a014 YouTube Shorts giving fans the first full preview of his forthcoming album\u00a0\u2018=\u2019 (Equals), only on YouTube. \u2018=\u2019 is the fourth installment in Sheeran\u2019s symbol album series and he is giving fans a first ever album preview on YouTube Shorts with a glimpse into all 14 tracks ahead of the albums official release this Friday, October 29 (Asylum\/Atlantic). What\u2019s more, fans around the world are now able to watch and create their own #SheeranShorts to every track on the album.<\/p>\n

    <\/path><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/svg><\/span><\/a><\/path><\/path><\/path><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/path><\/g><\/svg><\/span><\/a><\/div>
    <\/div><\/div>","protected":false},"author":2,"featured_media":72016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10377,7,18380],"tags":[11,28187,144,685,28186],"class_list":["post-72015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-music","category-youtube","tag-ed-sheeran","tag-equals","tag-new-album","tag-videos","tag-youtube-shorts"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/10\/0B92D514-F1D2-4455-99B3-62483577C2F8.png?fit=908%2C441&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p5yMhl-iJx","jetpack-related-posts":[{"id":28879,"url":"https:\/\/essentiallypop.com\/epop\/2017\/07\/the-vamps-challenge-ed-sheeran-for-1-album-spot\/","url_meta":{"origin":72015,"position":0},"title":"The Vamps Challenge Ed Sheeran For #1 Album Spot","author":"Essentially Pop","date":"17\/07\/2017","format":false,"excerpt":"UK band The Vamps look set to be in with a chance to knock the mighty Ed Sheeran off the top of the album charts where he has been for a phenomenal 14 weeks.","rel":"","context":"In "Music"","block_context":{"text":"Music","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2017\/07\/Emma-Brad-and-Pixie.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2017\/07\/Emma-Brad-and-Pixie.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2017\/07\/Emma-Brad-and-Pixie.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2017\/07\/Emma-Brad-and-Pixie.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2017\/07\/Emma-Brad-and-Pixie.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":29012,"url":"https:\/\/essentiallypop.com\/epop\/2017\/07\/the-vamps-dethrone-ed-sheeran-from-the-top-of-the-charts-score-their-first-1\/","url_meta":{"origin":72015,"position":1},"title":"THE VAMPS DETHRONE ED SHEERAN FROM THE TOP OF THE CHARTS & SCORE THEIR FIRST #1","author":"Essentially Pop","date":"21\/07\/2017","format":false,"excerpt":"The Vamps have scored their first #1 in the UK with third album Night & Day seeing off competition from the mighty Ed Sheeran.","rel":"","context":"In "Music"","block_context":{"text":"Music","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2017\/07\/Vamps1.jpg?fit=1200%2C846&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2017\/07\/Vamps1.jpg?fit=1200%2C846&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2017\/07\/Vamps1.jpg?fit=1200%2C846&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2017\/07\/Vamps1.jpg?fit=1200%2C846&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2017\/07\/Vamps1.jpg?fit=1200%2C846&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":48646,"url":"https:\/\/essentiallypop.com\/epop\/2019\/04\/happy-accidents-jamie-lawson-exclusively-in-coversation-about-his-music-his-new-album-and-ed-sheeran\/","url_meta":{"origin":72015,"position":2},"title":"Happy Accidents: Jamie Lawson Exclusively In Coversation About His Music, His New Album, And Ed Sheeran","author":"Essentially Pop","date":"04\/04\/2019","format":false,"excerpt":"Acclaimed singer\/songwriter Jamie Lawson recounts experiences of love, kindness and artistic struggles in fifth studio album \u2018The Years In Between\u2019 released on March 29th. 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The lead track from highly anticipated \u2018After the Landslide\u2019 sets a strong precedent on which to release the album. 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