{"id":71884,"date":"2021-10-15T10:23:07","date_gmt":"2021-10-15T09:23:07","guid":{"rendered":"https:\/\/essentiallypop.com\/epop\/?p=71884"},"modified":"2021-10-15T10:23:07","modified_gmt":"2021-10-15T09:23:07","slug":"mags-releases-her-wonderful-ep-happimess-today-and-we-get-to-talk-with-her-about-it","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2021\/10\/mags-releases-her-wonderful-ep-happimess-today-and-we-get-to-talk-with-her-about-it\/","title":{"rendered":"mags Releases Her Wonderful EP \u2018Happimess\u2019 Today And We Get To Talk With Her About It."},"content":{"rendered":"

There is alchemy afoot at the moment in Denmark. Pure pop gold seems to be streaming out of the place and the latest brilliant EP to come out today is \u2018Happimess\u2019 from an artist called mags. This five track release simply doesn\u2019t have a moment of weakness. Every song could easily be a single and it\u2019s clear that mags is an artist that doesn\u2019t believe in half measure. The lyrics are brim full of a sincere, honest and relevant take on modern life and the superb pop production provides the best broad stroke background to the detail and beautiful colour that mags lyrical mastery adds in fine detail.<\/strong><\/h4>\n

The five songs on the EP span stories about the power and intoxication of love and the feelings of not being able to let go of a broken relationship through to holding on to love even when it creates enemies. Margarethe Tang, artistically known as mags, is fired by the big emotions, by the tidal wave of feelings that you can either ride or be overwhelmed by. The fact that she is able to articulate this tempest and still create pure pop will really resonate with fans everywhere. Frankly, I can\u2019t wait to see her play live in the U.K. but until then I\u2019ll have to make do with being able to pose some questions and recommend you add this brilliant collection to your playlist today.<\/strong><\/p>\n

\"\"<\/p>\n

EP: \u2018happimess\u2019 is a great title for an EP about that mix of emotions where big dreams for love and life clash with the doubts and insecurities that we all have. Did you come up with the title and how do you think it sums up the five songs on the release?<\/strong><\/p>\n

mags<\/strong>: Thank you! Yes, I did come up with it. I actually think it was a typo whilst trying to write \u201chappiness\u201d in a text to a friend and that in itself is actually a great metaphor for the word \u201chappiness\u201d and the entire EP. Life moves fast and sometimes I make mistakes, things get messy and with this EP I wanted to touch upon some of the feelings and situations where I have felt awkward, embarrassed or extra emotional in both ends of the spectrum. It\u2019s a word that doesn\u2019t take itself to serious, makes sense but is a little flawed. That\u2019s exactly how I feel as a mid-twenties woman trying to figure it all out.<\/p>\n

EP: One of the things I\u2019ve noticed has been an outcome of the pandemic and the subsequent restrictions is that mental health issues and emotional problems have become more normalised in that we are all aware of how prevalent they are in the wider society. Are these five songs a salve, do you think, for a love life at the moment?<\/strong><\/p>\n

mags<\/strong>: I agree! I have made the same mental health observation. And yes, I hope so. If not for love life then at least a salve to some of the big feelings that we all experience.<\/p>\n

EP: For me, this is such a strong release. There\u2019s really not a weak song on it. On an initial listen, I was struck by how well constructed the songs are, they are brilliant pop, and I guess that\u2019s a lot to do with excellent production. But, as I listened more and more, I was struck by the honesty and insight of the lyrics, and that\u2019s down to you. The songs span a whole range of life and love. You must feel very proud of your song writing? <\/strong><\/p>\n

mags<\/strong> : Firstly, thank you so much. I\u2019m incredibly proud of this EP. I feel like every song has its own important place and that the productions not only support but lift the storytelling in the song writing. Birk Nevel has produced most of the record and he is just incredible. I am very proud of where I\u2019m at with my song writing and I\u2019m proud of making sure that I\u2019m still and always at the core of the writing process. Putting words to my feelings is something I have been doing for more than 10 years now. I am very confident in the process and also\u2026 it serves as a vital surviving mechanism in my emotional life, ha ha.<\/p>\n

EP: The EP ends with \u2018happimess\u2019, the title track, which feels hugely biographical but could be an empowering anthem for so many young people. Is that how you planned it to feel?<\/strong><\/p>\n

mags<\/strong> :That is exactly how I planned for it to feel. I felt like pointing the narrative inwards more so than ever on that song. Really wanted to open up about where I\u2019m from in the verses and where I\u2019m at in the chorus. Being fully transparent as an invitation for the listener to do the same. If not with people around them, then with themselves.<\/p>\n

EP: Whilst all of your songs are melodically upbeat, the issues you deal with in them aren\u2019t always quite so positive, for want of a better word. Was the dichotomy intentional or did you intend for the songs to be multi-layered; appealing on lots of levels. For instance, the intensity, depth and beauty of the words of \u2018as long as we\u2019re both breathing\u2019 seems at odds to the pure pop production. As I\u2019ve said before, I love this, after all ABBA perfected heart-breaking honesty with catchy production and they did ok.<\/strong><\/p>\n

mags<\/strong>: It\u2019s something I\u2019ve always leaned towards. The dichotomy of the lyrics\/subject of the song and the soundscape. As I tend to write most of my songs acoustically first I get to set the theme there lyrically and melodically and then in the production I set the tone. I love that way of doing it because when I\u2019m writing my lyrics I don\u2019t want any limits to my honesty. I want to create a space of complete openness and I feel like I can do that comfortably knowing that I can make it sound so different in the production if I feel like it. I love a good sad banger. It\u2019s a way of coping with and turning heavy feelings into something more positive and danceable – at least for the 3 minutes the song lasts, ha ha.<\/p>\n

EP: Who are your main inspirations for your music? You\u2019ve come a long way from Ry, your Jutland hometown; as it helped to broaden your horizons?<\/strong><\/p>\n

mags<\/strong>: Mainly people I love or the people they love. It usually comes down to that. Relations between humans are ever fascinating to me. I also find inspiration in other art expressions; movies, theatre, dance, contemporary art etc. I am like everyone a product of my upbringing so being from Ry has defiantly shaped me. Being somewhere that felt so big and small at the same time was challenging but amazing at the same time.<\/p>\n

EP: Finally, are there any plans to bring your music to the UK? I\u2019d love to see you sing these songs live and they really feel like they would resonate with a UK audience.<\/strong><\/p>\n

mags<\/strong>: Gosh, I\u2019d love to! I love the UK. There are no concrete plans yet! But, there\u2019s nothing I want more than to get out and play for as many people in as many countries as possible. It\u2019s a matter for time before I will get to perform in the UK.<\/p>\n

‘Happimess’ is out now and can be streamed on Spotify<\/a>. You can catch up with mags online on Instagram<\/a>. Get tickets for mags’ upcoming concerts here<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

There is alchemy afoot at the moment in Denmark. Pure pop gold seems to be streaming out of the place and the latest brilliant EP to come out today is \u2018Happimess\u2019 from an artist called mags.<\/p>\n

<\/path><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/svg><\/span><\/a><\/path><\/path><\/path><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/path><\/g><\/svg><\/span><\/a><\/div>
<\/div><\/div>","protected":false},"author":34,"featured_media":71888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[21447,7,21454,9,21453,21445,21446],"tags":[23679,9828,217,4753,28156,407,27921,939,370,116,10677,3138],"class_list":["post-71884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ep-reviews","category-music","category-new-eps","category-new-releases","category-new-singles","category-reviews","category-single-reviews","tag-mentalhealth","tag-danish","tag-denmark","tag-ep-review","tag-happimess","tag-interview","tag-mags","tag-new-ep","tag-new-single","tag-review","tag-single-review","tag-steve-holley"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/10\/Screenshot_20211014-222019.png?fit=2048%2C1462&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p5yMhl-iHq","jetpack-related-posts":[{"id":71079,"url":"https:\/\/essentiallypop.com\/epop\/2021\/09\/copenhagen-based-newcomer-mags-releases-new-single-as-long-as-were-both-breathing-today-ahead-of-her-ep-later-this-autumn\/","url_meta":{"origin":71884,"position":0},"title":"Copenhagen Based Newcomer mags Releases New Single \u2018as long as we\u2019re both breathing\u2019 Today Ahead Of Her EP Later This Autumn.","author":"Steve Holley","date":"03\/09\/2021","format":false,"excerpt":"Last year mags released a critically acclaimed self-titled album and it really served to whet the appetite for more music from this self-reflective and honest songwriter. She then set the international music sites alight with her last song \u2018I can\u2019t get over you\u2019.","rel":"","context":"In "Music"","block_context":{"text":"Music","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/09\/mags-1.png?fit=1051%2C1085&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/09\/mags-1.png?fit=1051%2C1085&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/09\/mags-1.png?fit=1051%2C1085&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/09\/mags-1.png?fit=1051%2C1085&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/09\/mags-1.png?fit=1051%2C1085&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":15687,"url":"https:\/\/essentiallypop.com\/epop\/2015\/11\/devon-seven-soars-with-everything-ends-ep\/","url_meta":{"origin":71884,"position":1},"title":"Devon Seven Soars With ‘Everything Ends’ EP","author":"Essentially Pop","date":"20\/11\/2015","format":false,"excerpt":"Devon Seven releases her new EP, 'Everything Ends' on November 25, with the single 'Where Light Shines Brighter' out on the same day.","rel":"","context":"In "New Artists"","block_context":{"text":"New Artists","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/new-artists\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/11\/Devon-Seven-2.png?fit=361%2C539&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":64433,"url":"https:\/\/essentiallypop.com\/epop\/2020\/08\/its-all-said-and-done-with-new-single-from-irish-band-wild-wonder\/","url_meta":{"origin":71884,"position":2},"title":"It’s All ‘Said And Done’ With New Single From Irish Band Wild Wonder","author":"Lisa Hafey","date":"13\/08\/2020","format":false,"excerpt":"With a sound that falls somewhere between Dua Lipa and Taylor Swift, Irish band Wild Wonder are straight out of the gate with new single, 'Said And Done'. Be warned that the song, which has classic pop bones set against strong vocals and gorgeous instrumentation, will have you humming the\u2026","rel":"","context":"In "Music"","block_context":{"text":"Music","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2020\/08\/Said-Done-Artwork1.png?fit=807%2C812&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2020\/08\/Said-Done-Artwork1.png?fit=807%2C812&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2020\/08\/Said-Done-Artwork1.png?fit=807%2C812&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2020\/08\/Said-Done-Artwork1.png?fit=807%2C812&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":85299,"url":"https:\/\/essentiallypop.com\/epop\/2023\/12\/the-essential-advent-calendar-december-23-olivia-lunny-releases-festive-video-for-under-the-lights\/","url_meta":{"origin":71884,"position":3},"title":"The Essential Advent Calendar – December 23: Olivia Lunny Releases Festive Video For ‘Under The Lights’","author":"Essentially Pop","date":"23\/12\/2023","format":false,"excerpt":"Rapidly rising pop powerhouse Olivia Lunny has released a visualiser for her festive single \u2018Under The Lights\u2019, released last year.","rel":"","context":"In "Christmas"","block_context":{"text":"Christmas","link":"https:\/\/essentiallypop.com\/epop\/category\/archived-categories\/christmas\/"},"img":{"alt_text":"The Essential Advent Calendar: December 24","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/11\/advent-calendar-24.png?fit=1200%2C956&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/11\/advent-calendar-24.png?fit=1200%2C956&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/11\/advent-calendar-24.png?fit=1200%2C956&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/11\/advent-calendar-24.png?fit=1200%2C956&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/11\/advent-calendar-24.png?fit=1200%2C956&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":61034,"url":"https:\/\/essentiallypop.com\/epop\/2020\/03\/danish-wunderkind-elliot-makes-a-glittering-return-with-new-single-drown\/","url_meta":{"origin":71884,"position":4},"title":"Danish Wunderkind Elliot Makes A Glittering Return With New Single ‘drown’","author":"Lisa Hafey","date":"20\/03\/2020","format":false,"excerpt":"Introducing the world to his alternative bedroom pop last year, with the EP, 'I Don't Like To Have Fun', 17 year old Danish sensation Elliot returns today with his new single, 'drown'. Stream and download here.","rel":"","context":"In "Music"","block_context":{"text":"Music","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2020\/03\/Elliot_presse_2019_IMG_4070.jpg?fit=900%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2020\/03\/Elliot_presse_2019_IMG_4070.jpg?fit=900%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2020\/03\/Elliot_presse_2019_IMG_4070.jpg?fit=900%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2020\/03\/Elliot_presse_2019_IMG_4070.jpg?fit=900%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":31172,"url":"https:\/\/essentiallypop.com\/epop\/2017\/10\/midoca-releases-the-void-ahead-of-new-ep\/","url_meta":{"origin":71884,"position":5},"title":"Midoca Releases ‘The Void’ Ahead Of New EP","author":"Essentially Pop","date":"31\/10\/2017","format":false,"excerpt":"Indie electronic artist Midoca is set to release his new single, 'The Void', on 2 November. The track is the first single from his forthcoming EP, 'I Don't Want To Leave'.","rel":"","context":"In "New Artists"","block_context":{"text":"New Artists","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/new-artists\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2017\/10\/IG-M-2-WHAT.jpg?fit=500%2C500&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts\/71884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/comments?post=71884"}],"version-history":[{"count":0,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts\/71884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/media\/71888"}],"wp:attachment":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/media?parent=71884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/categories?post=71884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/tags?post=71884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}