{"id":71148,"date":"2021-09-07T11:27:56","date_gmt":"2021-09-07T10:27:56","guid":{"rendered":"https:\/\/essentiallypop.com\/epop\/?p=71148"},"modified":"2021-09-07T11:27:56","modified_gmt":"2021-09-07T10:27:56","slug":"swt-valli-hi-has-released-a-brilliant-song-over-it-with-a-gritty-self-produced-video-she-chats-with-ep-about-her-inspirations-future-projects-and-getting-on-with-life","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2021\/09\/swt-valli-hi-has-released-a-brilliant-song-over-it-with-a-gritty-self-produced-video-she-chats-with-ep-about-her-inspirations-future-projects-and-getting-on-with-life\/","title":{"rendered":"Swt Valli Hi Has Released A Brilliant Song, \u2018Over It\u2019, With A Gritty Self-Produced Video. She Chats With EP About Her Inspirations, Future Projects, And Getting On With Life."},"content":{"rendered":"

Swt Valli Hi is a band hailing from America, formed in Los Angeles in 2018 and named after their lead vocalist, Nigerian-American singer songwriter Val Okolu. The members of the band are diverse and come from the United States, Nigeria, Spain and France. It\u2019s no surprise then that the music the band create features elements of so many influences. Soul, Afro-fusion, Blues Rock, R&B, Chillwave, Electronic and Electropop can all be found amongst the growing catalogue of excellent songs.<\/strong><\/h4>\n

Lead singer Swt Valli Hi has been signed before by a major label but has been burned by them and her response has been to take control of all facets of her creativity. Nowhere is this better illustrated than in her latest release \u2018Over It\u2019 which is accompanied by a brilliant music video which was conceptually created by SVH herself. Not content with coming up with the concept, she directed it and produced it. The gritty video could be an audition for an acting career in itself but the icing on the cake is the fantastic song that it represents which takes SVH on from the releases of the past and is so wonderfully layered that listening to it is like peeling back the layers of a musical onion. Every listen brings new discovery and new realisation that this independent artist is very much a star of the future and of the now.<\/p>\n

SVH has previously said that the track \u201cbegan from a conversation talking about some really personal things that had happened in my life. I was with Canadian music producer CJ Eriksson, and the music and lyrics just flowed out of us. With this track, I want to encourage people to let all the people that cross you and all the negativity go. See who\u2019s for you and who are not and those who are not, tell them bye bye. You only live once, so let’s love and enjoy\u201d<\/p>\n

With new music planned for release, these are exciting times for SVH and I was lucky enough to pose some questions to the artist and hopefully the interview will act as an introduction to this powerful, exciting, empowering and genre defying artist.<\/p>\n

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EP:\u00a0 Over the long months of pandemic, lockdown and the resultant chance for reflection, I\u2019ve noticed that there has been a real shift amongst artists to defy genre, free their spirit and really just let their creativity fly. The song \u2018Over It\u2019 really seems to do just that, brilliantly merging R&B and Soul with subtle hip-hop sensibilities and then at its core having hugely personal lyrics. Is it a conscious effort by you as a creative to push the musical boundaries and if so, has this always been your goal or something that has happened over the last period of enforced introspection?<\/strong><\/p>\n

SVH<\/strong>: I\u2019ve always had an eclectic and experimental taste in music. Growing up I listened to all kinds of music. The music my father played around the house had a huge impact on that. Ranging from Classical to Reggae, African sounds of Fela and Miriam Makeba to the sounds of Rock and country. I love music so I make music that affects me.<\/p>\n

EP: The video for the song is a work of art in itself, it could be the trailer for a very intriguing movie. Do you think it\u2019s important to be involved in every aspect of the creative process? How much input did you have in the story telling in the video and is acting something you\u2019d like to explore?<\/strong><\/p>\n

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