{"id":70689,"date":"2021-08-02T10:38:07","date_gmt":"2021-08-02T09:38:07","guid":{"rendered":"https:\/\/essentiallypop.com\/epop\/?p=70689"},"modified":"2021-08-02T10:38:07","modified_gmt":"2021-08-02T09:38:07","slug":"south-african-artist-jeremy-loops-has-released-single-postcards-along-with-its-brilliant-video-and-chats-with-ep-about-his-music-his-inspiration-and-how-he-came-by-his-stage-name","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2021\/08\/south-african-artist-jeremy-loops-has-released-single-postcards-along-with-its-brilliant-video-and-chats-with-ep-about-his-music-his-inspiration-and-how-he-came-by-his-stage-name\/","title":{"rendered":"South African Artist, Jeremy Loops, Has Released Single \u2018Postcards\u2019 Along With Its Brilliant Video And Chats With EP About His Music, His Inspiration And How He Came By His Stage Name."},"content":{"rendered":"<h4 style=\"text-align: justify;\"><strong>Following a series of popular releases in 2020, amassing 15 million streams and over 5.5million hits on YouTube, South-African singer, songwriter, and producer<em>\u00a0<\/em>Jeremy Loops\u00a0is back with a summery new single and music video,\u00a0\u2018Postcards\u2019.<\/strong><\/h4>\n<p style=\"text-align: justify;\"><strong><em>Postcards<\/em><\/strong>\u00a0showcases Jeremy\u2019s distinctive vocals, flowing melodies, and sunshine-soaked hooks. Co-written by\u00a0<strong>Jonathan Quarmby<\/strong>\u00a0(Tom Walker) and produced by\u00a0<strong>Cam Blackwood<\/strong>\u00a0(George Ezra), the single\u2019s inspiration draws from the unique relationship pressures of occupational travel and long distances. The music video co-directed by Anna Telford and <strong>Jeremy <\/strong>in his second foray into directing, portrays this inspiration. Shot in a series of big dynamic rooms, in an old manor house in Cape Town, decorated by a team of artists and stylists, it shows the turbulent ups and downs of relationships, you see love, fighting, fun and some amazing choreography and dancing ubiquitous with Jeremy and his music.<\/p>\n<p style=\"text-align: justify;\">Of the new single,\u00a0<strong>Jeremy<\/strong>\u00a0says:<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">\u201cPostcards is a song about the ups and downs of relationships, people feel like they are alone when they suffer difficulties in relationships, it\u2019s more common than people admit. This isn\u2019t a sad song, it&#8217;s a song about acceptance and accepting that difficulties are often part of the journey to finding that solid connection. It\u2019s a very upside-down world we&#8217;re living in right now. It&#8217;s hard to see people agreeing on anything, but this is one thing I feel like everyone can agree on. Sometimes we just can\u2019t live with or without each other.\u201d<\/p>\n<\/blockquote>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"70691\" data-permalink=\"https:\/\/essentiallypop.com\/epop\/2021\/08\/south-african-artist-jeremy-loops-has-released-single-postcards-along-with-its-brilliant-video-and-chats-with-ep-about-his-music-his-inspiration-and-how-he-came-by-his-stage-name\/jeremy-loops-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/08\/jeremy-loops-2.jpg?fit=1063%2C903&amp;ssl=1\" data-orig-size=\"1063,903\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"jeremy loops 2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/08\/jeremy-loops-2.jpg?fit=300%2C255&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/08\/jeremy-loops-2.jpg?fit=640%2C544&amp;ssl=1\" class=\"aligncenter size-full wp-image-70691\" src=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/08\/jeremy-loops-2.jpg?resize=640%2C544&#038;ssl=1\" alt=\"\" width=\"640\" height=\"544\" srcset=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/08\/jeremy-loops-2.jpg?w=1063&amp;ssl=1 1063w, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/08\/jeremy-loops-2.jpg?resize=300%2C255&amp;ssl=1 300w, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/08\/jeremy-loops-2.jpg?resize=1024%2C870&amp;ssl=1 1024w, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/08\/jeremy-loops-2.jpg?resize=768%2C652&amp;ssl=1 768w, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/08\/jeremy-loops-2.jpg?resize=400%2C340&amp;ssl=1 400w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: justify;\">Raised in a surfing village on the outskirts of Cape Town, Jeremy, a self-taught musician, picked up the guitar for the first time at university, where he practiced Bob Dylan alone in his bedroom. A little over ten years ago, Jeremy, inspired by the waste and excess he saw working as a deckhand on superyachts, co-founded the eco-initiative\u00a0<strong>Greenpop.<\/strong>\u00a0Performing as an opening act at fundraisers for the initiative, Jeremy was emboldened by the crowd\u2019s response and quickly quickly gained momentum. Over the past decade Jeremy has become a household name in South Africa, obtained a global record deal, headlined several world tours with sold-out performances in iconic venues, including London\u2019s Brixton Academy, and collaborated with the likes of\u00a0<strong>Ed Sheeran<\/strong>,\u00a0<strong>Simone Felice<\/strong>\u00a0(The Lumineers),\u00a0<strong>Jake Gosling<\/strong>\u00a0(Shawn Mendes),\u00a0<strong>Tobias Kuhn<\/strong>\u00a0(Milky Chance), and\u00a0<strong>Carey Willets<\/strong>\u00a0(Dermot Kennedy).<\/p>\n<p style=\"text-align: justify;\">It was an absolute pleasure to catch up with an artist whose two previous albums have been on repeat during the Summer. If anything can lift the storm clouds, and bring a feeling of Summertime it\u2019s Jeremy and his music.<\/p>\n<p style=\"text-align: justify;\"><strong>EP: \u2018Postcards\u2019 is my new favourite summer song. Its impossibly catchy and has a great vibe\u2026.and then there\u2019s the lyrics which are pretty dramatic. It\u2019s almost as if the song is the perfect reflection of the complexity of relationships for an artist on the road. Was that integral dichotomy a plan?<\/strong><\/p>\n<p style=\"text-align: justify;\">JL: 100%! This song is my life. You know, I\u2019m grateful for my relationships, but I don\u2019t think there\u2019s a touring artist who has this down to a science. If you know of one, please introduce us to each other. I need tips.<\/p>\n<p style=\"text-align: justify;\"><strong>EP: We live in a time where everyone\u2019s lives are judged by what they post on social media, outside perceptions and the impression they want to give to the outside world. \u2018The brightest smiles are always most uncertain\u2019 is sadly the way I view most of what I see on social media. Is this a song written from personal experiences?<\/strong><\/p>\n<p style=\"text-align: justify;\">JL: I think there was a time I was putting on for social media, so to speak. You know, that thing you do as maybe a theatre actor where you take a deep breathe and put on a huge smile before walking on stage because that physical action changes your external appearance? Putting on your game face, so to speak.<\/p>\n<p style=\"text-align: justify;\">I no longer care for that. What you see is what you get on my end both in language and energy. Deal with it. And if I don\u2019t want to post, I won\u2019t. And I think in the end, that approach filters the audience for the right people, but it also makes being on socials less onerous. Like, this is supposed to be fun. Not stressful.<\/p>\n<p style=\"text-align: justify;\"><strong>EP: The <a href=\"https:\/\/www.youtube.com\/watch?v=s8aea_an9KI\" target=\"_blank\" rel=\"noopener\">video<\/a> is brilliant. Was the concept your idea? There always seems to be a well thought out theme to your videos; how involved are you with the storyboards?<\/strong><\/p>\n<p style=\"text-align: justify;\">JL: Thank you The concept was a hybrid of ideas. I co-directed this with Anna Telford from a production company called Butterfly Films. She seeded a lot of the aesthetic and look and feel ideas, but her and I bashed out the unified vision together. You end up leaving cool ideas on the cutting floor &#8211; there was going to be a massive desert scene &#8211; but what we came up with in the end felt just right.<\/p>\n<p style=\"text-align: justify;\"><strong>EP: You are a latecomer to a musical career. What brought you to the conclusion that your passion lay within writing and recording music? Who were your inspirations in music, but also in the decision to pursue your music?<\/strong><\/p>\n<p style=\"text-align: justify;\">JL: I just couldn\u2019t stop writing songs. I was working on this super yacht for an obscenely wealthy man who carried himself with equal levels of obscenity, and by day I put in work on the decks, and by night I would just write and write and write. I saved every penny I made working on that boat, and when I came back, I figured even if all my aspirations go up in flames, I had maybe 2 years of thrifty living before I ran out of money and had to get a real job.<\/p>\n<p style=\"text-align: justify;\">So it wasn\u2019t so much a case of \u00a0inspiration to pursue music. It was all my heart yearned for.<\/p>\n<p style=\"text-align: justify;\">As for inspiration, all roads lead back to Woody Guthrie and Bob Dylan for me. Guthrie\u2019s the Godfather and Dylan his heir-apparent who became just that little bit more famous.<\/p>\n<p style=\"text-align: justify;\"><strong>EP: Growing up in South Africa, you must have experienced many times where communities may have seemed divided but the last few weeks must have been amongst the most difficult. However, there has been a coming together of the nation in defence of community. How much do you blame social media for some of the problems? Do you, like me, believe social media should be more accountable? Here in England we have seen hateful racist abuse targeted at sportsmen recently and social media was hugely to blame for not keeping house better. I get the feeling from \u2018Postcards\u2019 that this might be something that resonates with you\u2026.<\/strong><\/p>\n<p style=\"text-align: justify;\">JL: Anonymity has allowed people to be ridiculously vile. And I don\u2019t think it is social media so much the problem, but more that social media has become the mirror of what our societies are really like. People are racists. People are bigots. Many of them. And suddenly, they\u2019ve been emboldened to be openly so. So while the platforms have a lot of work to do, the real crap shovelling has to happen in our communities. Sometimes even in our families.<\/p>\n<p style=\"text-align: justify;\">I\u2019m in agreement platforms have to do more to root out bigotry at the same level they root out stuff like pornography. If you have the means &#8211; and boy those billions upon billions of dollars of annual profits are means &#8211; then yes, more needs to be done.<\/p>\n<p style=\"text-align: justify;\">Do I advocate for outright censorship? No. But again, like porn, <em>you know bigotry when you see it <\/em>and it should not be tolerated<em>. <\/em>Some of these people crying free speech neither understand its applications nor its consequences. So yes, I\u2019d love to see these platforms do more to tackle bigotry. The problem is incentives, isn\u2019t it? Social platforms value engagement above all else, so some platforms &#8211; and some especially more than others &#8211; give way to this moral dilemma.<\/p>\n<p style=\"text-align: justify;\"><strong>EP: Your last album hasn\u2019t been far from my playlist lately; it really could be the soundtrack of my summer. Is there any chance of you coming to the UK to play some of this live?<\/strong><\/p>\n<p style=\"text-align: justify;\">JL: Yeah, I love touring the UK. It\u2019s the first place I ever really built a base outside of South Africa. Our last tour in that part of the world saw us sell out the O2 Academy Brixton, and it just felt like we were on a huge trajectory in the UK. It\u2019ll be great to pick up where we left off with a nationwide tour, returning to some of the cities we haven\u2019t been to in a while.<\/p>\n<p style=\"text-align: justify;\"><strong>EP: I understand Loops is a stage name. Is there a connection between that and your use of a loop machine when you started out or is that just a fun coincidence?<\/strong><\/p>\n<p style=\"text-align: justify;\">JL: Yes and no. The name fits because in the beginning, looping was kind of the big difference maker. It was a gateway drug of sorts to people who didn\u2019t know me. However, I actually went with Loops because my nickname in university used to be \u2018Loopholes\u2019, which some friends later shortened to \u2018Loops\u2019. I used to skirt the lines of what was permissible with attendance and examination and assignments and I\u2019d be the one to always find the loopholes in the rules. I\u2019ve always carried myself with that energy &#8211; pushing the limits.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"70692\" data-permalink=\"https:\/\/essentiallypop.com\/epop\/2021\/08\/south-african-artist-jeremy-loops-has-released-single-postcards-along-with-its-brilliant-video-and-chats-with-ep-about-his-music-his-inspiration-and-how-he-came-by-his-stage-name\/jeremy-loops-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/08\/jeremy-loops-3.jpg?fit=997%2C1303&amp;ssl=1\" data-orig-size=\"997,1303\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"jeremy loops 3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/08\/jeremy-loops-3.jpg?fit=230%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/08\/jeremy-loops-3.jpg?fit=640%2C836&amp;ssl=1\" class=\"aligncenter size-full wp-image-70692\" src=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/08\/jeremy-loops-3.jpg?resize=640%2C836&#038;ssl=1\" alt=\"\" width=\"640\" height=\"836\" srcset=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/08\/jeremy-loops-3.jpg?w=997&amp;ssl=1 997w, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/08\/jeremy-loops-3.jpg?resize=230%2C300&amp;ssl=1 230w, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/08\/jeremy-loops-3.jpg?resize=784%2C1024&amp;ssl=1 784w, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/08\/jeremy-loops-3.jpg?resize=768%2C1004&amp;ssl=1 768w, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2021\/08\/jeremy-loops-3.jpg?resize=400%2C523&amp;ssl=1 400w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>EP: \u2018Down South\u2019 collaborates with the brilliant Motheo Moleko and features his rapping. Do you think it\u2019s important to blur the lines between genre and also important to collaborate with fellow socially aware countrymen to bring your personal message to a world audience?<\/strong><\/p>\n<p style=\"text-align: justify;\">JL: Genres are like the old chicken and egg in a way. For listeners, a genre signals what type of music you\u2019re in for, but for the music business, it signals what type of music you\u2019re promoting to the listener. So suddenly, the business wants to make this particular music for their ideal listener, and the listener thinks they like this particular music based on their past tastes as defined by \u2018genre\u2019, but the truth is we all have a pretty wide gamut of likes. So it almost feels like, as the musician sitting between these two forces, I\u2019m best served by just doing what I like. So again, you\u2019re pushing the limits and skirting the rules to introduce stuff to people. I think it\u2019s so important to treat music like that.<\/p>\n<p style=\"text-align: justify;\">As to collaboration, yeah, so much of what makes music and art and creativity great is when you have multiple people bring their own perspective to the same problems. Motheo and I have a good connection, have some strong beliefs we both share, and we tend to make great music together, so it\u2019s always fun getting to work with him.<\/p>\n<p style=\"text-align: justify;\"><strong>EP: How has the world pandemic affected you. Many musicians I have spoken with appreciated the time to slow down a little and really take a long, hard look at the music they wanted to make. Has the enforced time away changed the way you look at your music and the message you want to send or has it just consolidated your beliefs and goals?<\/strong><\/p>\n<p style=\"text-align: justify;\">JL: I\u2019m just happy to be alive and to have my family safe. I\u2019m grateful for health. A big change in one\u2019s life seems to bring about emotions of resentment or gratitude, and I try focus on the silver lining. I\u2019ve been grateful for the change of pace and the chance to be home for sure, but I\u2019m also looking forward to getting back on the road. From a personal and a music perspective, being grounded has just made me more thankful for life and I think that comes across sin the music.<\/p>\n<p style=\"text-align: justify;\"><strong>EP: Finally with the new music out, what are the plans going forward? What\u2019s the best way for fans in the UK to follow you and what can we expect next? Thank you so much for taking the time to answer my question, thank you for your brilliant music and good luck.<\/strong><\/p>\n<p style=\"text-align: justify;\">JL: Best way for folks to reach me is on social media. it\u2019s just @jeremyloops literally everywhere. They can also head to my website to sign up to my mailing list, that way you miss nothing ever. It\u2019s just <a href=\"https:\/\/jeremyloops.com\" target=\"_blank\" rel=\"noopener\"><u>https:\/\/jeremyloops.com<\/u><\/a>. Oh, and stream the music wherever you listen to your music.<\/p>\n<p style=\"text-align: justify;\">And then as to what\u2019s coming next, a lot! We\u2019ve been in album mode for a while, so definitely dropping a full record in 2022, but I still have some surprises up my sleeves for 2021. We\u2019re working, that\u2019s for sure.<\/p>\n<p style=\"text-align: justify;\">Thank you so much for your time!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following a series of popular releases in 2020, amassing 15 million streams and over 5.5million hits on YouTube, South-African singer, songwriter, and producer\u00a0Jeremy Loops\u00a0is back with a summery new single and music video,\u00a0\u2018Postcards\u2019.<\/p>\n<div class='heateor_sss_sharing_container heateor_sss_vertical_sharing heateor_sss_bottom_sharing' style='width:39px;left: -10px;top: 100px;-webkit-box-shadow:none;box-shadow:none;' data-heateor-sss-href='https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts\/70689'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fessentiallypop.com%2Fepop%2Fwp-json%2Fwp%2Fv2%2Fposts%2F70689\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\" 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Africa &#8211; Pop Music&#8217;s Low-Key Revolutionary (Featuring Singer-Songwriter Matthew Mole)","author":"Essentially Pop","date":"21\/05\/2018","format":false,"excerpt":"Brit-pop, Americana, even Germany\u2019s infamous electronic scene. Some styles of music are synonymous with certain countries. 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