{"id":65988,"date":"2020-11-11T11:44:24","date_gmt":"2020-11-11T11:44:24","guid":{"rendered":"http:\/\/essentiallypop.com\/epop\/?p=65988"},"modified":"2020-11-11T11:44:24","modified_gmt":"2020-11-11T11:44:24","slug":"does-your-band-need-pr","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2020\/11\/does-your-band-need-pr\/","title":{"rendered":"Does Your Band Need PR?"},"content":{"rendered":"

PR simply means public relations. A good PR company will put your music in front of the right journalists and manage media coverage to help you build your fan base. They know who to speak to in the business to create the right buzz about you but, more importantly, they know how to communicate with them. So, does your band need PR? Let\u2019s find out.<\/strong><\/h4>\n

Can You Do the Work Yourself?<\/h2>\n

It is certainly possible to do some of the work yourself. However, companies such as Now Listen PR<\/a> can create a high impact campaign whether you need a single release strategy or you want to use a fully targeted approach. They\u2019re a trusted digital music marketing agency working with independent artists and major labels, so it\u2019s an option worth considering.<\/p>\n

You may know who to contact but they may not take your call or give you the time of day. You may have heard of the publications<\/a> they deal with, but that doesn\u2019t mean you know the editors personally. A good PR agency already has their foot in the door and can get their voices heard over all the other bands who may have decided to do their own PR.<\/p>\n

A good PR will do the media management for you and leave you without the hassle. They free up time for your band to concentrate on making music rather than trying to deal with everything that comes with it as well.<\/p>\n

Who Should You Hire?<\/h2>\n

There are many PR companies out there, but you want to choose one that is right for your band. Look for an agency that specialises in your genre and who have had success in the past with brand-new bands. Many PR companies can market existing bands and get their new music heard, but it does take a special talent to get the music of brand-new bands listened to, as they have not got a track record or created much of a buzz yet.<\/p>\n

When Should You Hire a PR Agency?<\/h2>\n

You should think about hiring yourself a PR company when you have got some new music you would like to publicise<\/a>. However, don\u2019t strike too soon as a good PR will want your music ready to be taken to the market. If you are still putting the finishing touches to your album, then it is best to wait until you have done this. On the other hand, you want to make sure you don\u2019t ruin your chances by waiting to see how your music has done before you decide whether to get a PR company involved. Doing this could kill any buzz before you even start. A good PR person will know exactly when to act and what to do, so chat to them about your music and they will make sure you strike at exactly the right time.<\/p>\n

It should always be worth your time hiring a PR agency, otherwise it means they are not doing their jobs properly. In other words, they should be able to make you more money than they cost you. Make sure you are ready for action beforehand though, as they can get you publicity faster than you might expect.<\/p>\n","protected":false},"excerpt":{"rendered":"

PR simply means public relations. A good PR company will put your music in front of the right journalists and manage media coverage to help you build your fan base. They know who to speak to in the business to create the right buzz about you but, more importantly, they know how to communicate with them. So, does your band need PR? Let\u2019s find out.<\/p>\n

<\/path><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/svg><\/span><\/a><\/path><\/path><\/path><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/path><\/g><\/svg><\/span><\/a><\/div>
<\/div><\/div>","protected":false},"author":2,"featured_media":65993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2746,7],"tags":[1316,12,3291],"class_list":["post-65988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","category-music","tag-bands","tag-music","tag-pr"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2020\/11\/PR-1.jpg?fit=1141%2C779&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p5yMhl-hak","jetpack-related-posts":[{"id":56580,"url":"https:\/\/essentiallypop.com\/epop\/2019\/10\/how-do-you-break-into-the-music-industry\/","url_meta":{"origin":65988,"position":0},"title":"How Do You Break Into The Music Industry?","author":"Essentially Pop","date":"19\/10\/2019","format":false,"excerpt":"Breaking into the music industry is a dream that many artists have. Imagine getting up on stage in front of thousands of people, and performing a song that you\u2019ve written and recorded? However, whilst you may count guitars instead of counting sheep at night, without a solid plan your music\u2026","rel":"","context":"In "Concerts"","block_context":{"text":"Concerts","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/concerts\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2019\/10\/pexels-photo-1763075-people-in-concert.jpg?fit=1200%2C857&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2019\/10\/pexels-photo-1763075-people-in-concert.jpg?fit=1200%2C857&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2019\/10\/pexels-photo-1763075-people-in-concert.jpg?fit=1200%2C857&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2019\/10\/pexels-photo-1763075-people-in-concert.jpg?fit=1200%2C857&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2019\/10\/pexels-photo-1763075-people-in-concert.jpg?fit=1200%2C857&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":10204,"url":"https:\/\/essentiallypop.com\/epop\/2015\/04\/impressive-by-the-sea\/","url_meta":{"origin":65988,"position":1},"title":"Impressive By The Sea","author":"Lisa Hafey","date":"23\/04\/2015","format":false,"excerpt":"Are you going to The Great Escape Festival in Brighton this year? If so, why not pop into The Red Lion on Friday 15th of May.","rel":"","context":"In "Concerts"","block_context":{"text":"Concerts","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/concerts\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/04\/AltEscape_linear_colour-1050x256-1-1050x256.jpg?fit=1050%2C256&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/04\/AltEscape_linear_colour-1050x256-1-1050x256.jpg?fit=1050%2C256&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/04\/AltEscape_linear_colour-1050x256-1-1050x256.jpg?fit=1050%2C256&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/04\/AltEscape_linear_colour-1050x256-1-1050x256.jpg?fit=1050%2C256&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/04\/AltEscape_linear_colour-1050x256-1-1050x256.jpg?fit=1050%2C256&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":22682,"url":"https:\/\/essentiallypop.com\/epop\/2016\/08\/win-one-of-three-dvd-copies-of-golden-years-in-our-competition\/","url_meta":{"origin":65988,"position":2},"title":"Win One Of THREE DVD Copies Of ‘Golden Years’ In Our Competition","author":"Essentially Pop","date":"25\/08\/2016","format":false,"excerpt":"Win One Of THREE DVD Copies Of 'Golden Years' In Our Competition. Golden Years is from Moli Films Entertainment, High Fliers Films and Content Media. It\u2019s been written by Nick Knowles, John Miller and Jeremy Sheldon and Directed by John Miller, and available now to pre-order on iTunes and on\u2026","rel":"","context":"In "Competitions"","block_context":{"text":"Competitions","link":"https:\/\/essentiallypop.com\/epop\/category\/competitions\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2016\/08\/image002-5.jpg?fit=368%2C586&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":27785,"url":"https:\/\/essentiallypop.com\/epop\/2017\/05\/top-tips-for-bands-starting-out-on-social-media\/","url_meta":{"origin":65988,"position":3},"title":"Top Tips For Bands Starting Out On Social Media","author":"Essentially Pop","date":"24\/05\/2017","format":false,"excerpt":"Our friends at Quite Great PR have come up with some more innovative and very helpful advice - not just for those starting out in the music industry, but also those artists who've been established for a long while, as well as anyone else with a product they need to\u2026","rel":"","context":"In "Guest Writers"","block_context":{"text":"Guest Writers","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/guest-writers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2017\/05\/qg-logo.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2017\/05\/qg-logo.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2017\/05\/qg-logo.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":42111,"url":"https:\/\/essentiallypop.com\/epop\/2018\/11\/working-hard-for-the-money-we-talk-to-swedish-pr-and-brand-expert-fanny-maria-grant-axen\/","url_meta":{"origin":65988,"position":4},"title":"Working Hard For The Money – We Talk To Swedish PR And Brand Expert Fanny Maria Grant Ax\u00e9n","author":"Lisa Hafey","date":"02\/11\/2018","format":false,"excerpt":"Lisa spoke to Fanny Maria Grant Ax\u00e9n, a Swedish brand and PR expert, and asked her about her life, music, and who to look out for.","rel":"","context":"In "2018 Year Of The Woman"","block_context":{"text":"2018 Year Of The Woman","link":"https:\/\/essentiallypop.com\/epop\/category\/archived-categories\/2018-year-of-the-woman\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/11\/Attachment_1541105971-1.jpeg?fit=800%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/11\/Attachment_1541105971-1.jpeg?fit=800%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/11\/Attachment_1541105971-1.jpeg?fit=800%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/11\/Attachment_1541105971-1.jpeg?fit=800%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":14536,"url":"https:\/\/essentiallypop.com\/epop\/2015\/10\/bbc-radio-1s-live-lounge-2015\/","url_meta":{"origin":65988,"position":5},"title":"‘BBC Radio 1’s Live Lounge 2015’","author":"Essentially Pop","date":"14\/10\/2015","format":false,"excerpt":"The 10th album in BBC Radio 1's Live Lounge series is set for release on 30 October. We have 3 albums to give away thanks to Digital Rebel PR!","rel":"","context":"In "Archived Competitions"","block_context":{"text":"Archived Competitions","link":"https:\/\/essentiallypop.com\/epop\/category\/archived-categories\/archived-competitions\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/10\/Live-Lounge.jpg?fit=768%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/10\/Live-Lounge.jpg?fit=768%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/10\/Live-Lounge.jpg?fit=768%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/10\/Live-Lounge.jpg?fit=768%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts\/65988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/comments?post=65988"}],"version-history":[{"count":0,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts\/65988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/media\/65993"}],"wp:attachment":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/media?parent=65988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/categories?post=65988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/tags?post=65988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}