{"id":63873,"date":"2020-07-17T09:41:07","date_gmt":"2020-07-17T08:41:07","guid":{"rendered":"http:\/\/essentiallypop.com\/epop\/?p=63873"},"modified":"2020-07-17T09:41:07","modified_gmt":"2020-07-17T08:41:07","slug":"dublin-alternative-pop-band-milk-release-first-live-studio-session-since-covid-19","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2020\/07\/dublin-alternative-pop-band-milk-release-first-live-studio-session-since-covid-19\/","title":{"rendered":"DUBLIN ALTERNATIVE POP BAND MILK. RELEASE FIRST LIVE STUDIO SESSION SINCE COVID-19"},"content":{"rendered":"

Covid-19 has had a profound effect on the Irish music industry with live performances being its greatest loss. The industry is fighting back with new ways to share live music.<\/strong><\/h4>\n

Pre-Covid live music made up over 50% of total industry revenues* which were derived mainly from sales of tickets to live performances. With the absence of live gigs, innovative Irish artists have been turning to live performances on platforms like YouTube as a means of connecting with their audiences.<\/p>\n

Pop quartet\u00a0Milk.<\/strong> recorded a three-track live session with producer and sound engineer, Thomas McGovern of Devoy Records earlier this year. Following their recent EP release, Milk. are showcasing their energetic live capabilities, with a live performance of their single \u201cAlways On Time\u201d<\/a>, which will be premiered via the Devoy Records YouTube channel on 17 July 2020 at 17:00 (GMT).<\/p>\n

The Devoy Records YouTube channel<\/a>\u00a0was created by McGovern in late 2019 as a way of showcasing bespoke video content produced\u00a0by the his\u00a0start-up music production company. To date Devoy Records has produced 4 high quality live music videos on the channel, which have been viewed by over 56,000 people.<\/p>\n

Taken from their debut EP ‘1, The EP.’, \u2018Always On Time\u2019 combines alternative pop music with loud and crunchy guitars and a clean-pulsating-atmospheric production style that meld together effortlessly.<\/p>\n

In advance of the premier of their latest video Morgan Wilson, of milk., said:<\/p>\n

\n

\u201cWe decided to work with Thomas having seen his live session with GRWL. Collaborating with other Irish artists and creatives such as Thomas allows Milk. to reach a wider audience and gives our listeners more content to enjoy. This is especially important for us at this time when we\u2019re not able to perform live.\u201d<\/p>\n<\/blockquote>\n

Speaking on the idea of the live sessions, Thomas said:<\/p>\n

\n

\u201cI\u2019ve seen the positive impact live sessions can have on upcoming artists. It is a great way to showcase new talent. My hope is that these videos will push artists that small bit further. I can\u2019t wait to show you more especially during these gig-less times.\u201d<\/p>\n<\/blockquote>\n

The collaboration between McGovern and Milk. began with a recording session at Sun Studios in late November 2019, debuting with the live video release of \u201cA Little More\u201d in December and the second release of \u201cDrama Queen\u201d in February. This will be followed by \u201cAlways On Time\u201d.<\/p>\n

*\u00a0 World Economic Forum 2020<\/p>\n","protected":false},"excerpt":{"rendered":"

Covid-19 has had a profound effect on the Irish music industry with live performances being its greatest loss. The industry is fighting back with new ways to share live music.<\/p>\n

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New Music From Irish RnB\/Pop Group","author":"Lisa Hafey","date":"19\/07\/2019","format":false,"excerpt":"Mark McKenna, played multi-instrumentalist Eamon in the 2016 Irish film 'Sing Street'. 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Irish Band Go From Strength To Strength With Release Of New Single ‘You’re So.’, And ‘2, The EP’","author":"Lisa Hafey","date":"20\/08\/2021","format":false,"excerpt":"A lot of things go better with milk: chocolate biscuits; peanut butter sandwiches; donuts; even curries. 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