{"id":63641,"date":"2020-07-09T09:25:16","date_gmt":"2020-07-09T08:25:16","guid":{"rendered":"http:\/\/essentiallypop.com\/epop\/?p=63641"},"modified":"2020-07-09T09:25:16","modified_gmt":"2020-07-09T08:25:16","slug":"marley-family-to-reimagine-one-love-single-for-unicef-with-amplified-music","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2020\/07\/marley-family-to-reimagine-one-love-single-for-unicef-with-amplified-music\/","title":{"rendered":"Marley Family To Reimagine \u2018One Love\u2019 Single For UNICEF With Amplified Music"},"content":{"rendered":"

Members of the Marley family will reimagine the late Bob Marley\u2019s iconic anthem ‘One Love’ to\u00a0support UNICEF\u2019s work to reimagine a fairer, more just world for children whose lives have been upended by the COVID-19 pandemic.<\/strong><\/h4>\n

Tuff Gong International and Amplified Music will release a new version of the seminal song on 17 July. All proceeds from the song and related activities will directly support Reimagine, UNICEF\u2019s global campaign to prevent the COVID-19 pandemic from becoming a lasting crisis for children and to ensure the post-pandemic world is more fair and equal for every child.<\/p>\n

Starting today, jewellery brand and UNICEF global partner Pandora will match every dollar donated by the public to ‘One Love’, up to the value of US$1 million.<\/p>\n

\n

\u201cOver forty years ago, my father wrote One Love about unity, peace and universal love during a time when there was much trouble in the world. Even in a time when we aren\u2019t able to get together, his message remains true today, we can get through this global crisis if we come together through one love and one heart,\u201d said Cedella Marley.<\/p>\n<\/blockquote>\n

Originally recorded in 1977 by Bob Marley and the Wailers, ‘One Love\/People Get Ready’\u00a0is an iconic song for millions across the globe with its everlasting message to come together as one. The reimagined version of the song will be a true global anthem for 2020 featuring members of the Marley family, established musicians from all corners of the globe, artists from conflict zones around the world, and children living in vulnerable communities.<\/p>\n

\n

\u201c’One Love’ speaks directly to one key truth about this pandemic: Our best hope to defeat COVID-19 and to reimagine a more equal, less discriminatory world for children is through global solidarity and co-operation,\u201d said UNICEF Executive Director Henrietta Fore. \u201cWe are delighted that the Marley family along with Pandora have lent their generous support, creativity and love to help the most vulnerable children.\u201d<\/p>\n<\/blockquote>\n

COVID-19 has upended the lives of children around the world and exposed rampant inequalities both within and among countries. UNICEF estimates that an additional 6,000 children could die every day from preventable causes over the next six months \u2013 almost all of them (over 90 per cent) in low or lower-middle income countries \u2013 as the pandemic continues to weaken health systems and disrupt services. Children are also extremely vulnerable to the indirect impacts of COVID-19, such as school closures, food shortages, limited access to basic healthcare, and disruptions to medical supply chains.<\/p>\n

In response, UNICEF has launched Reimagine \u2014 an urgent appeal to governments, the public, donors and the private sector to support UNICEF\u2019s efforts to respond, recover and reimagine a world currently besieged by COVID-19.<\/p>\n

The money raised from ‘One Love’\u00a0for Reimagine will help UNICEF respond to the immediate needs by providing soap, masks, gloves, hygiene kits, protective equipment and life-saving information for children and families; support near term recovery efforts, including by supporting education, protection and healthcare systems; and further UNICEF work to reimagine a fairer, more just world for children.<\/p>\n

To support the song launch, social networking service TikTok will be hosting a special event and public challenge for fans around the time the song is launched. Additional details will be provided at a later date.<\/p>\n

\n

\u201cWe have a unique opportunity to chart a brighter future for the children and young people mostly likely to suffer its long-term consequences,\u201d said Fore. \u201cFrom ending violence, injustice and discrimination, to building fairer and more just societies, young people have made their message loud and clear. It is time for the rest of the world to hear it.\u201d<\/p>\n<\/blockquote>\n

Visit unicef.org\/one-love<\/a> for further information and to donate.<\/p>\n

From 9 July 2020 to 31 August 2020, jewellery brand Pandora will match every dollar donated by the public to UNICEF’s One Love activation as part of the company\u2019s total contribution of up to US$1 million to the activation.<\/p>\n

For further information, please contact: Helen Wylie, UNICEF New York<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Members of the Marley family will reimagine the late Bob Marley\u2019s iconic anthem ‘One Love’ to\u00a0support UNICEF\u2019s work to reimagine a fairer, more just world for children whose lives have been upended by the COVID-19 pandemic.<\/p>\n

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