{"id":61875,"date":"2020-04-24T20:35:13","date_gmt":"2020-04-24T19:35:13","guid":{"rendered":"http:\/\/essentiallypop.com\/epop\/?p=61875"},"modified":"2020-04-24T20:35:13","modified_gmt":"2020-04-24T19:35:13","slug":"cher-lloyd-premieres-new-video-for-lost","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2020\/04\/cher-lloyd-premieres-new-video-for-lost\/","title":{"rendered":"Cher Lloyd Premieres New Video For &#8216;Lost&#8217;"},"content":{"rendered":"<h4 style=\"text-align: justify;\"><strong>Cher Lloyd returns today with a sensational new track, &#8216;Lost&#8217;.<\/strong><\/h4>\n<p style=\"text-align: justify;\">The music video features Cher performing the entire song in one shot, she says:<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">\u201cthis was a challenge and really nerve-racking, but so much fun &#8211; I couldn\u2019t hide behind any cuts! I\u2019ve never done anything like this for a video before and I\u2019m so happy with the result!\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Watch the video here:<\/p>\n<div class=\"epyt-video-wrapper\">\n<div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_14072\"  width=\"640\" height=\"360\"  data-origwidth=\"640\" data-origheight=\"360\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/DDw1aCfaUxI?enablejsapi=1&#038;origin=https:\/\/essentiallypop.com&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img data-recalc-dims=\"1\" decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"Cher Lloyd - Lost (Official Music Video)\"  src=\"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/DDw1aCfaUxI\/maxresdefault.jpg?w=640&#038;ssl=1\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div>\n<\/div>\n<p style=\"text-align: justify;\">Written by Raphaella, Casey Smith, Patrick Patrikios, Hanni Ibrahim, James Norton and Cher herself, the track is produced by HITIMPULSE, the multi-platinum producer team that has worked with the likes of Kygo, Ellie Goulding, AJ Mitchell, Ava Max, ALMA and Felix Jaehn.<\/p>\n<p style=\"text-align: justify;\">Cher says:<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">\u201cI\u2019m so excited to share my new single &#8216;Lost&#8217; with everyone. I had the most incredible time co-writing and recording this song and video. \u201cYou think I\u2019d be lost without you, but I\u2019ve got lots without you\u201d says it all. Everyone has found themselves in the same shoes &#8211; having the strength to move on and be bold enough to say that you\u2019re doing great without that person. Every time I sing this song I feel empowered.\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">With 5 Top 10 singles and countless nods from international awards shows including MTV\u2019s Europe Music Awards, VMA\u2019s, Radio Disney Music Awards, Young Hollywood Awards, Teen Choice Awards and many more, since her breakout on the hit TV show The X Factor, Cher Lloyd has traversed the globe and has collaborated and shared the staged with some of the world\u2019s biggest pop artists from Taylor Swift, Demi Lovato, One Direction, T.I and will.i.am.<\/p>\n<p style=\"text-align: justify;\">With a legion of die-hard fans, 20 million+ combined social media followers and a billion views on YouTube, the multi-award-winning, multi-platinum-selling, chart-topping performer and songwriter made a welcomed return with her single \u2018None Of My Business\u2019 in 2018. This single now has over 200M+ views\/streams across all platforms and has sold a million copies worldwide. Her latest\u00a0release\u00a0&#8216;M.I.A&#8217; has amassed 3m stream on Spotify and 3.5 million streams on YouTube, as well as receiving high profile support from the likes of Sam Smith and Lauv. On top of this Cher has an impressive 2.1M followers on Spotify and 3.2M subscribers on YouTube.<\/p>\n<p style=\"text-align: justify;\">Unabashed and unfiltered honesty has always powered the young artist, and her instantly recognisable powerhouse voice has ignited multi-platinum smashes around the world, with hits such as &#8216;Want U Back&#8217;, &#8216;Oath&#8217; [feat. Becky G] and Demi Lovato\u2019s &#8216;Really Don\u2019t Care&#8217; in addition to 2011\u2019s &#8216;Sticks &amp; Stones&#8217; and 2014\u2019s &#8216;Sorry, I\u2019m Late&#8217;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cher Lloyd returns today with a sensational new track, &#8216;Lost&#8217;.<\/p>\n<div class='heateor_sss_sharing_container heateor_sss_vertical_sharing heateor_sss_bottom_sharing' style='width:39px;left: -10px;top: 100px;-webkit-box-shadow:none;box-shadow:none;' data-heateor-sss-href='https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts\/61875'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fessentiallypop.com%2Fepop%2Fwp-json%2Fwp%2Fv2%2Fposts%2F61875\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span 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