{"id":56452,"date":"2019-10-15T18:37:59","date_gmt":"2019-10-15T17:37:59","guid":{"rendered":"http:\/\/essentiallypop.com\/epop\/?p=56452"},"modified":"2019-10-15T18:43:59","modified_gmt":"2019-10-15T17:43:59","slug":"mallory-helms-releases-new-track-wildest-ride","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2019\/10\/mallory-helms-releases-new-track-wildest-ride\/","title":{"rendered":"Mallory Helms Releases New Track \u2018Wildest Ride&#8217;"},"content":{"rendered":"<h4 style=\"text-align: justify;\"><strong>Small artists who remain relatively unheard of are able enjoy an amount of creative freedom on which to design a unique sound; it seems a shame then that Mallory Helms chose a pathway walked countless times before.<\/strong><\/h4>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- Random Ad stuff --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-full-width-responsive=\"true\" data-ad-format=\"auto\" data-ad-slot=\"3107208401\" data-ad-client=\"ca-pub-2076862002005673\"><\/ins><\/p>\n<p><script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p style=\"text-align: justify;\">Whilst it\u2019s important to remember that not every track is going to change the world, it\u2019s equally as important to note that there is little to no point in recycling lyrics from the majority of every post-2000\u2019s pop song, laying them on a \u2018sunset-beach-stroll\u2019 track and releasing it as a single. Unfortunately the end result is usually a huge cliche, and it seems that \u2018Wildest Ride\u2019 is of no exception.<\/p>\n<p style=\"text-align: justify;\">The track overall is underwhelming, predictable and feels as though if part of an album would serve purely as filler, which is a shame as it\u2019s clear that Mallory Helms has the capability for more. But with minimal information available online and \u2018Wildest Ride\u2019 serving as the standalone representation across all music platforms, it would seem there is work to be done in more than one area to see this project move forward.<\/p>\n<div class=\"epyt-video-wrapper\">\n<div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_57171\"  width=\"640\" height=\"360\"  data-origwidth=\"640\" data-origheight=\"360\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/GRDKodc7zhg?enablejsapi=1&#038;origin=https:\/\/essentiallypop.com&#038;autoplay=0&#038;cc_load_policy=0&#038;iv_load_policy=1&#038;loop=0&#038;fs=1&#038;playsinline=1&#038;controls=1&#038;disablekb=0&#038;color=red&#038;cc_lang_pref=&#038;rel=0&#038;autohide=2&#038;theme=dark&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img data-recalc-dims=\"1\" decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"YouTube player\"  src=\"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/GRDKodc7zhg\/maxresdefault.jpg?w=640&#038;ssl=1\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div>\n<\/div>\n<p style=\"text-align: justify;\">Stream &#8216;Wildest Ride&#8217; on <a href=\"https:\/\/music.apple.com\/album\/1481703647?app=itunes&amp;ls=1\" target=\"_blank\" rel=\"noopener noreferrer\">Apple Music<\/a>. You can find out a bit more about Mallory Helms online on <a href=\"https:\/\/twitter.com\/mhelms13\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter <\/a>and <a href=\"https:\/\/www.instagram.com\/mals521\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small artists who remain relatively unheard of are able enjoy an amount of creative freedom on which to design a unique sound; it seems a shame then that Mallory Helms chose a pathway walked countless times before.<\/p>\n","protected":false},"author":2,"featured_media":56456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7,57,9,21453,21445,21446,640],"tags":[23112,23110,77,370,116,23111,17037],"class_list":["post-56452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","category-new-artists","category-new-releases","category-new-singles","category-reviews","category-single-reviews","category-videos","tag-jamie-helms","tag-mallory-helms","tag-new-release","tag-new-single","tag-review","tag-wildest-ride","tag-zac-sherratt"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p5yMhl-eGw","jetpack-related-posts":[{"id":42461,"url":"https:\/\/essentiallypop.com\/epop\/2018\/11\/british-indie-rockers-the-alchemy-release-new-video-single-give-me-the-sky-ahead-of-uk-tour\/","url_meta":{"origin":56452,"position":0},"title":"British Indie-Rockers The Alchemy Release New Video Single &#8216;Give Me The Sky&#8217; Ahead Of UK Tour","author":"Essentially Pop","date":"11\/11\/2018","format":false,"excerpt":"Merging indie, rock and electronic influences in their songs, The Alchemy release their latest new video single 'Give Me The Sky', ahead of their album release and UK tour.","rel":"","context":"In &quot;Concerts&quot;","block_context":{"text":"Concerts","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/concerts\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/11\/IMG_7026SheltonWoolright.com_.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/11\/IMG_7026SheltonWoolright.com_.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/11\/IMG_7026SheltonWoolright.com_.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/11\/IMG_7026SheltonWoolright.com_.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/11\/IMG_7026SheltonWoolright.com_.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":42998,"url":"https:\/\/essentiallypop.com\/epop\/2018\/11\/claire-richards-launches-debut-solo-album-my-wildest-dreams-with-london-cake-making-event\/","url_meta":{"origin":56452,"position":1},"title":"Claire Richards Launches Debut Solo Album &#8216;My Wildest Dreams&#8217; With London Cake Making Event","author":"Lisa Hafey","date":"21\/11\/2018","format":false,"excerpt":"Yesterday, Claire Richards launched her debut solo album, 'My Wildest Dreams', set for release on 1 February. 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