{"id":52780,"date":"2019-08-26T12:12:32","date_gmt":"2019-08-26T12:12:32","guid":{"rendered":"http:\/\/essentiallypop.com\/epop\/?p=52780"},"modified":"2019-08-26T12:12:32","modified_gmt":"2019-08-26T12:12:32","slug":"sonic-rade-lost-identity","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2019\/08\/sonic-rade-lost-identity\/","title":{"rendered":"Sonic Rade &#8211; &#8216;Lost Identity&#8217;"},"content":{"rendered":"<h4 style=\"text-align: justify;\"><strong>Back in March we introduced our readers to Swiss pop-rock trio, Sonic Rade, with their song, &#8216;<a href=\"https:\/\/essentiallypop.com\/epop\/2019\/03\/sonic-rade-lets-dream-tonight\/\" target=\"_blank\" rel=\"noopener noreferrer\">Let&#8217;s Dream Tonight<\/a>&#8216;. Now they&#8217;re back with a striking music video for their new song, &#8216;Lost Identity&#8217;.<\/strong><\/h4>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- Random Ad stuff --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-2076862002005673\" data-ad-slot=\"3107208401\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><\/p>\n<p><script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p style=\"text-align: justify;\">Formed on the shores of the Rade, Geneva&#8217;s harbour, the trio are signed to Italian label, VDM Records, and serve up high energy tunes which are mixed with an undercurrent of melancholy. They produce relatable music, with lyrics which focus on personal issues, relationships, and self-awareness.<\/p>\n<p style=\"text-align: justify;\">The band have so far released three albums, including their most recent self-titled album, which they put out this year. The video for &#8216;Lost Identity&#8217;, the opening track of &#8216;Sonic Rade&#8217;, takes a journey through figuring out who you are without your other half. It&#8217;s a bass-led track, with sterling rhythms and a dark pysch feel. Unlike the video for &#8216;Let&#8217;s Dream Tonight&#8217;, which took the band to Times Square, &#8216;Lost Identity&#8217; is simpler, shot in a studio with smoke, mirrors, and projectors. It&#8217;s reminiscent of a Bond theme, if produced by David Bowie, and we come away wondering who we actually are.<\/p>\n<div class=\"epyt-video-wrapper\">\n<div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_37832\"  width=\"640\" height=\"360\"  data-origwidth=\"640\" data-origheight=\"360\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/Yc7a5Q1t8x0?enablejsapi=1&#038;origin=https:\/\/essentiallypop.com&#038;autoplay=0&#038;cc_load_policy=0&#038;iv_load_policy=1&#038;loop=0&#038;fs=1&#038;playsinline=1&#038;controls=1&#038;disablekb=0&#038;color=red&#038;cc_lang_pref=&#038;rel=0&#038;autohide=2&#038;theme=dark&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img data-recalc-dims=\"1\" decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"Sonic Rade - Lost Identity\"  src=\"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/Yc7a5Q1t8x0\/maxresdefault.jpg?w=640&#038;ssl=1\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div>\n<\/div>\n<p style=\"text-align: justify;\">Find Sonic Rade on their <a href=\"http:\/\/www.Sonic-Rade.ch\" target=\"_blank\" rel=\"noopener noreferrer\">official website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in March we introduced our readers to Swiss pop-rock trio, Sonic Rade, with their song, &#8216;Let&#8217;s Dream Tonight&#8217;. Now they&#8217;re back with a striking music video for their new song, &#8216;Lost Identity&#8217;.<\/p>\n","protected":false},"author":7,"featured_media":52911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9,21453,21445,21446,21449,640],"tags":[19635,19632,11720,22511,77,370,1945,19633,6822,417],"class_list":["post-52780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-releases","category-new-singles","category-reviews","category-single-reviews","category-video-reviews","category-videos","tag-geneva","tag-lets-dream-tonight","tag-lisa-hafey","tag-lost-identity","tag-new-release","tag-new-single","tag-new-video","tag-sonic-rade","tag-swiss","tag-switzerland"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p5yMhl-dJi","jetpack-related-posts":[{"id":47518,"url":"https:\/\/essentiallypop.com\/epop\/2019\/03\/sonic-rade-lets-dream-tonight\/","url_meta":{"origin":52780,"position":0},"title":"Sonic Rade &#8211; &#8216;Let&#8217;s Dream Tonight&#8217;","author":"Lisa Hafey","date":"01\/03\/2019","format":false,"excerpt":"Sonic Rade are a Swiss Pop trio with three albums under their belt: 'Let It Out' (2013); 'Sideways' (2016); and their brand new self titled album, 'Sonic Rade', released this year. Their music is high energy mixed with shades of melancholy, and their latest single, 'Let's Dream Tonight', comes with\u2026","rel":"","context":"In &quot;New Releases&quot;","block_context":{"text":"New Releases","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/new-releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2019\/02\/Sonic-Rade-press.jpg?fit=1100%2C733&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2019\/02\/Sonic-Rade-press.jpg?fit=1100%2C733&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2019\/02\/Sonic-Rade-press.jpg?fit=1100%2C733&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2019\/02\/Sonic-Rade-press.jpg?fit=1100%2C733&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2019\/02\/Sonic-Rade-press.jpg?fit=1100%2C733&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":84500,"url":"https:\/\/essentiallypop.com\/epop\/2023\/10\/swiss-alternative-rockers-sonic-rade-blow-our-minds-with-latest-track-masquerade\/","url_meta":{"origin":52780,"position":1},"title":"Swiss Alternative Rockers Sonic Rade Blow Our Minds With Latest Track, &#8216;Masquerade&#8217;","author":"Lisa Hafey","date":"20\/10\/2023","format":false,"excerpt":"'Masquerade', their latest single and lead track from Sonic Rade's new album, 'Acacias', is a veritable firestorm, harking back to the 80s with dramatic synths layered over distorted alt power cords, with the melancholic melody reminiscent of Cutting Crew's, '(I Just) Died In Your Arms'. That is where the similarities\u2026","rel":"","context":"In &quot;Music&quot;","block_context":{"text":"Music","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2023\/10\/Sonic-Rade-photo-3-red-scaled.jpg?fit=1200%2C726&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2023\/10\/Sonic-Rade-photo-3-red-scaled.jpg?fit=1200%2C726&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2023\/10\/Sonic-Rade-photo-3-red-scaled.jpg?fit=1200%2C726&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2023\/10\/Sonic-Rade-photo-3-red-scaled.jpg?fit=1200%2C726&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2023\/10\/Sonic-Rade-photo-3-red-scaled.jpg?fit=1200%2C726&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":32081,"url":"https:\/\/essentiallypop.com\/epop\/2017\/12\/amera-connected\/","url_meta":{"origin":52780,"position":2},"title":"AMERA &#8211; &#8216;Connected&#8217;","author":"Lisa Hafey","date":"22\/12\/2017","format":false,"excerpt":"Los Angeles trio AMERA takes their audiences on a sonic journey which includes huge soundscapes and ground-shattering drops. 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