{"id":43186,"date":"2018-11-29T09:30:02","date_gmt":"2018-11-29T09:30:02","guid":{"rendered":"http:\/\/essentiallypop.com\/epop\/?p=43186"},"modified":"2018-11-25T20:23:51","modified_gmt":"2018-11-25T20:23:51","slug":"troy-ave-ice-cream","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2018\/11\/troy-ave-ice-cream\/","title":{"rendered":"Troy Ave &#8211; &#8216;Ice Cream&#8217;"},"content":{"rendered":"<h4 style=\"text-align: justify;\"><strong>Brooklyn-born rapper Troy Ave has called the shots in his career, and stayed true to his vision even as his peers have capitulated to industry expectations. On &#8216;More Money More Problems&#8217;, his highly anticipated third album, he stands alone \u2013 no features, no B.S., no music business hand-holding. As always, he\u2019s put it out on his own BSB Records, the independent imprint he\u2019s steered to great success for the past five years, since the 2013 release of &#8216;New York City The Album&#8217;.<\/strong><\/h4>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- Random Ad stuff --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-2076862002005673\" data-ad-slot=\"3107208401\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><\/p>\n<p><script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p style=\"text-align: justify;\">It\u2019s refreshing to see Troy successfully swim against the tide as the hip hop industry continues to consolidate and corporatise: he&#8217;s doing it his way. On a Troy Ave project, there\u2019s no buffer between his feelings and his storytelling, and no censor either. Maybe that\u2019s why he\u2019s always been able to go toe-to-toe with the biggest rappers in the world and compete on the same playing field that they do while remaining one-hundred percent independent. Not for no reason was his last set called &#8216;Major Without A Deal&#8217;; he stormed the Billboard charts with momentum he generated on his own. Troy often says,<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">\u201cit costs me about $10k to create a project and I\u2019ll make $150k easy every time I drop. Major labels are spending half a million and barely recoup. I may not have more clout but I have the artistic and financial freedom which is priceless.\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">On &#8216;Ice Cream&#8217;, his latest single, the rapper does one of the things he\u2019s best at: he puts the naysayers and nonbelievers in their places with a satisfying thud. Troy Ave is absolutely candid about his legal troubles and the betrayals of former friends, but that doesn\u2019t stop him from boasting about his achievements and his impeccable style. And from his selection as one of XXL\u2019s Freshmen in 2014 to the rave reviews he\u2019s gotten for his recent &#8216;Album Of The Summer&#8217; and &#8216;White Christmas&#8217; mixtapes, he\u2019s had plenty to swag about.<\/p>\n<p style=\"text-align: justify;\">In the sexy, exuberant video for &#8216;Ice Cream&#8217; \u2013 which plays as a shout to the classic Raekwon clip of the same name \u2013 Troy Ave radiates nothing but confidence. Jon Koehler of the independent White Ape Films shoots the rapper in a soft-serve parlor and surrounds him with beautiful women. Troy has worked with White Ape before on the equally dazzling clips for &#8216;UHOHH&#8217; (from the first Purge movie soundtrack) and &#8216;Fight 4 My Life&#8217;, and they\u2019ve always decorated each frame with gorgeous colour. This time around, not only do the lights make the rapper and his friends look fantastic, they make the ice cream look great, too. And they show another side to the misunderstood storyteller: mean with a microphone in his hand, but also pretty adept with a palmful of rainbow sprinkles.<\/p>\n<p style=\"text-align: justify;\">You can check out Troy Ave&#8217;s <a href=\"http:\/\/www.facebook.com\/officialtroyave\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> page for more information about the artist.<\/p>\n<div class=\"epyt-video-wrapper\">\n<div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_96473\"  width=\"640\" height=\"360\"  data-origwidth=\"640\" data-origheight=\"360\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/T1_2IBLuZI0?enablejsapi=1&#038;origin=https:\/\/essentiallypop.com&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img data-recalc-dims=\"1\" decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"Troy Ave &quot;Ice Cream&quot; (WSHH Exclusive - Official Music Video)\"  src=\"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/T1_2IBLuZI0\/maxresdefault.jpg?w=640&#038;ssl=1\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brooklyn-born rapper Troy Ave has called the shots in his career, and stayed true to his vision even as his peers have capitulated to industry expectations. On &#8216;More Money More Problems&#8217;, his highly anticipated third album, he stands alone \u2013 no features, no B.S., no music business hand-holding. As always, he\u2019s put it out on his own BSB Records, the independent imprint he\u2019s steered to great success for the past five years, since the 2013 release of &#8216;New York City The Album&#8217;.<\/p>\n<div class='heateor_sss_sharing_container heateor_sss_vertical_sharing heateor_sss_bottom_sharing' style='width:39px;left: -10px;top: 100px;-webkit-box-shadow:none;box-shadow:none;' data-heateor-sss-href='https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts\/43186'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fessentiallypop.com%2Fepop%2Fwp-json%2Fwp%2Fv2%2Fposts%2F43186\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" 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