{"id":41615,"date":"2018-10-22T10:27:48","date_gmt":"2018-10-22T09:27:48","guid":{"rendered":"http:\/\/essentiallypop.com\/epop\/?p=41615"},"modified":"2018-10-22T10:27:48","modified_gmt":"2018-10-22T09:27:48","slug":"paloma-faith-releases-beautifully-cinematic-video-for-new-single-loyal","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2018\/10\/paloma-faith-releases-beautifully-cinematic-video-for-new-single-loyal\/","title":{"rendered":"Paloma Faith Releases Beautifully Cinematic Video For New Single \u2018Loyal\u2019"},"content":{"rendered":"<h4 style=\"text-align: justify;\"><strong>Paloma Faith releases the beautifully cinematic video for her anthemic new single \u2018Loyal\u2019, taken from the \u2018The Architect \u2013 Zeitgeist Edition\u2019, out November 19th on RCA.<\/strong><\/h4>\n<p style=\"text-align: justify;\">Choreographed by award-winner Jasmin Vardimon and directed by acclaimed Toronto filmmaker Jamie Travis, the darkly comic video sees Paloma and her lover working through the struggles of a relationship, leading to a merciless ending.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">\u2018I think it\u2019s the best video I\u2019ve ever made\u2019, says Paloma. \u2018And embodies my sense of humour along with my aesthetic to a T!\u2019.<\/p>\n<\/blockquote>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- Random Ad stuff --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-2076862002005673\" data-ad-slot=\"3107208401\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><\/p>\n<p><script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p style=\"text-align: justify;\">Having sold over 330,000 copies so far, a deluxe version of \u2018The Architect\u2019 will be released next month on RCA Records. The album, her fourth, spent 8 weeks in the top 10, and 32 weeks in the top 40.<\/p>\n<p style=\"text-align: justify;\">This expanded edition will feature 6 new songs including the new single, \u2018Loyal\u2019, a powerhouse, emotionally charged anthem; \u2018Make Your Own Kind Of Music\u2019, the hit song that soundtracked Paloma\u2019s iconic Skoda campaign and \u2018Lullaby\u2019 her summer smash hit with superstar DJ and producer Sigala.<\/p>\n<p style=\"text-align: justify;\">Paloma Faith\u2019s first 3 albums went double platinum, joining Adele as the only British female artist this decade to achieve that feat, putting Paloma on course to become the first ever British female artist to achieve four double platinum records.<\/p>\n<p style=\"text-align: justify;\">Find out more about Paloma Faith from her <a href=\"https:\/\/www.palomafaith.com\" target=\"_blank\" rel=\"noopener\">official website<\/a>.<\/p>\n<div class=\"epyt-video-wrapper\">\n<div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_89359\"  width=\"640\" height=\"360\"  data-origwidth=\"640\" data-origheight=\"360\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/BQxLJGeXjM8?enablejsapi=1&#038;origin=https:\/\/essentiallypop.com&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img data-recalc-dims=\"1\" decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"Paloma Faith - Loyal (Official Video)\"  src=\"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/BQxLJGeXjM8\/maxresdefault.jpg?w=640&#038;ssl=1\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div>\n<\/div>\n<p>Featured image photo credit: Scandebergs<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paloma Faith releases the beautifully cinematic video for her anthemic new single \u2018Loyal\u2019, taken from the \u2018The Architect \u2013 Zeitgeist Edition\u2019, out November 19th on RCA.<\/p>\n<div class='heateor_sss_sharing_container heateor_sss_vertical_sharing heateor_sss_bottom_sharing' style='width:39px;left: -10px;top: 100px;-webkit-box-shadow:none;box-shadow:none;' 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Faith Releases Brand New Single &#8216;Loyal&#8217; Taken From &#8216;The Architect &#8211; Zeitgeist Edition&#8217;","author":"Essentially Pop","date":"12\/10\/2018","format":false,"excerpt":"Last November Paloma Faith released her acclaimed #1 album \u2018The Architect\u2019, featuring \u2018Crybaby\u2019, \u2018Guilty\u2019, and \u2018Warrior\u2019.","rel":"","context":"In &quot;2018 Year Of The Woman&quot;","block_context":{"text":"2018 Year Of The Woman","link":"https:\/\/essentiallypop.com\/epop\/category\/archived-categories\/2018-year-of-the-woman\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/10\/Paloma_Albumarrtwork-copy.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/10\/Paloma_Albumarrtwork-copy.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, 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\u2018Guilty\u2019.","rel":"","context":"In &quot;New Releases&quot;","block_context":{"text":"New Releases","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/new-releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2017\/10\/Paloma-Alice-Hawkins-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2017\/10\/Paloma-Alice-Hawkins-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2017\/10\/Paloma-Alice-Hawkins-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2017\/10\/Paloma-Alice-Hawkins-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2017\/10\/Paloma-Alice-Hawkins-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 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Written by Sia, \u2018Warrior\u2019 is a powerful ballad about remaining strong through adversity, and is now accompanied by a moving video directed by Thomas James and featuring many of Paloma\u2019s own role\u2026","rel":"","context":"In &quot;2018 Year Of The Woman&quot;","block_context":{"text":"2018 Year Of The Woman","link":"https:\/\/essentiallypop.com\/epop\/category\/archived-categories\/2018-year-of-the-woman\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/08\/Paloma-Faith-credit-Alice-Hawkins.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/08\/Paloma-Faith-credit-Alice-Hawkins.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/08\/Paloma-Faith-credit-Alice-Hawkins.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/08\/Paloma-Faith-credit-Alice-Hawkins.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/08\/Paloma-Faith-credit-Alice-Hawkins.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":31431,"url":"https:\/\/essentiallypop.com\/epop\/2017\/11\/paloma-faith-the-architect\/","url_meta":{"origin":41615,"position":3},"title":"Paloma Faith &#8211; &#8216;The Architect&#8217;","author":"Lisa Hafey","date":"17\/11\/2017","format":false,"excerpt":"'The Architect', Paloma Faith's fourth album, is big, bold, and brassy, and touches on Faith's politics with a gossamer-light hand. 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Produced by TMS, the third track released from the album, 'Til I'm Done', is disco-funk driven and certainly looks set to follow in their footsteps.","rel":"","context":"In &quot;New Releases&quot;","block_context":{"text":"New Releases","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/new-releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/02\/the-architect1.png?fit=1200%2C594&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/02\/the-architect1.png?fit=1200%2C594&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/02\/the-architect1.png?fit=1200%2C594&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/02\/the-architect1.png?fit=1200%2C594&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/02\/the-architect1.png?fit=1200%2C594&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":41390,"url":"https:\/\/essentiallypop.com\/epop\/2018\/10\/rivers-my-little-baby\/","url_meta":{"origin":41615,"position":5},"title":"Rivers &#8211; &#8216;My Little Baby&#8217;","author":"Essentially Pop","date":"15\/10\/2018","format":false,"excerpt":"Rivers is the stage name of Bedfordshire's Rachel Early, who has apparently already garnered comparisons to bold, dramatic songstress Paloma Faith. 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