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(Originally published here so go give them some love<\/a>)<\/p>\n IGTV is Instagram\u2019s new app centered around consuming long-form, vertical videos from Instagram creators. Users can also access the platform on the Instagram app by clicking the TV button in the top right corner next to the messages button (if you don\u2019t see this on your Instagram app update it!)<\/p>\n Instagram has designed IGTV to emulate an actual TV by hosting channels of videos created and uploaded by Instagram users. These videos differ from those on Instagram Stories in that creators can upload up to 10 mins of content. The platform is also designed to view videos vertically, in the same way you use your phone, making a more natural viewing experience.<\/p>\n IGTV is definitely not a just a longer form of Stories; it\u2019s Instagram\u2019s way of giving YouTube a run for it\u2019s money and by utilizing vertical video they are adapting to the way most people prefer to hold their phones.\u00a0Instead of reposting your Instagram Stories into a montage video, Instagram users can upload completely new forms of content that help disseminate your personality (aka your brand) and your message. As of today, you can\u2019t shoot videos directly in the IGTV app (but this may change in the future). So, you must upload videos from your camera on your phone or directly from your computer. This opens up another opportunity for musicians to connect with fans without using another platform. Uploading content to IGTV means you will be connected to your Instagram followers who are also your IGTV followers. From a marketing perspective, this is fabulous because now you can focus on one platform and showcase various types of content. \u00a0In addition to expanding your reach, it will be easier to facilitate deeper connections with fans, which means you can grow your loyal fan base. Since IGTV is still brand new, now is the perfect time to start capitalizing on new views and fans while the platform isn\u2019t inundated with content (yet).<\/p>\n Videos posted on IGTV are required to be in a portrait layout with\u00a0the optimum aspect ratio being between a minimum of 4:5 and maximum of 9:16. So, if you want to post videos that you have on your Youtube or Facebook page that may not meet the requirements you\u2019ll have to edit them to work for\u00a0IGTV.<\/p>\n There are a plenty of other great video editing apps that could also help you format your content for IGTV dance around the app store to find them<\/p>\n *Note*<\/b>\u00a0unverified accounts can only upload videos up to 15 minutes in length. Verified accounts can upload videos up to 1 hour.\u00a0\u00a0Here<\/a>\u00a0is a helpful article on how to get verified.<\/p>\n Instagram has made the process of uploading your videos fairly simple and it can be done from your phone or your computer. All you have to do is click upload video. If you are on your phone you then just select the video you wish to upload and on your computer just drag and drop your content when prompted.<\/p>\n Once you\u2019ve input all the information you can either immediately upload or save your content as a draft to upload at a later time.<\/p>\n IGTV also allows you to synchronize your post to your Facebook Page or their newer feature, Facebook Watch.<\/p>\n Keep in mind that unless your account is verified, you\u2019re limited to 10 mins. Unless you plan on making movies, that\u2019s plenty of time to captivate viewers and make them want to learn more about you. This will also help with making sure you post consistently and frequently. Ideally, you want to post daily but at a minimum you should post twice a week to really make an impact.<\/p>\n One feature about IGTV that is currently limiting the platform is the search function. Currently, \u00a0you can only search for creators, not types of content. In order to expand past your existing Instagram following, you can put relevant search words in your username to come up in more searches.<\/p>\n Instagram allows for 30 characters in the username field so putting keywords like \u201cmusic\u201d or \u201cartist\u201d can help you appear in more searches. Another thing to note is that only the first two sentences of your Instagram bio will appear on the IGTV channel so make sure the beginning of your bio grabs the essence of your image and is enticing to read.<\/p>\n To see a few other Instagram rockstars who really know how to rock their feeds\u00a0read our article 7 Instagram Users to Follow & Emulate.<\/a><\/p>\n To see a list of\u00a0some of our favorite apps for regular posts on Instagram read this.<\/a><\/p>\n Like you, I\u2019m a musician trying to learn how to use IGTV to my advantage, so I started by posting something simple using some of the ideas and tools talked about! If you would like to take a look at my page here:\u00a0@JaredGriffinMusic<\/a><\/p>\n Still not sure what to post on Instagram? Identifying ONE Ideal fan and only speaking to them is a great technique \u2013\u00a0Download this to get started on honing your messaging<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Instagram has a lot of news lately \u2013 they just hit 1 BILLION active users and they have just rolled out a brand new feature called IGTV that now allows you to upload videos longer than 1 minute.<\/p>\nInstagram has a lot of news lately \u2013 they just hit 1 BILLION active users and they have just rolled out a brand new feature called IGTV that now allows you to upload videos longer than 1 minute.<\/strong><\/h4>\n
What is IGTV?<\/b><\/h3>\n
Why Musicians Should Care About IGTV<\/b><\/h4>\n
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<\/p>\nSetting Up Your IGTV Channel<\/b><\/h3>\n
Setting Up Your IGTV Channel is Easy!<\/b><\/h4>\n
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Editing Your Videos<\/b><\/h4>\n
Our Favorite Apps For Editing Your IGTV Videos<\/strong><\/h4>\n
Here are a few apps you can download to your phone that can help you edit your videos:<\/h5>\n
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Uploading Videos to IGTV<\/b><\/h4>\n
Synch IGTV With Your Facebook Page<\/b><\/h4>\n
5 Killer Musician Content Ideas for IGTV<\/b><\/h3>\n
Here are 5 content ideas to get you started with uploading videos to your IGTV channel:<\/strong><\/h4>\n
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Hacking IGTV<\/b><\/h3>\n
Put Relevant Search Words in Your Username<\/strong><\/h4>\n
Your Username Is Limited To 30 Characters<\/b><\/h4>\n
6 Musicians Who Have Already Started Posting Compelling Content on IGTV:<\/b><\/h3>\n
@WillGittens\u00a0@Anabarbara\u00a0@frankturner @LennyKravitz\u00a0@Common\u00a0@Keke<\/h5>\n
Check Out Jared\u2019s Channel as an Example!<\/strong><\/h4>\n