{"id":36765,"date":"2018-06-07T21:24:45","date_gmt":"2018-06-07T20:24:45","guid":{"rendered":"http:\/\/essentiallypop.com\/epop\/?p=36765"},"modified":"2018-06-07T21:24:45","modified_gmt":"2018-06-07T20:24:45","slug":"steve-aoki-releases-blatantly-truthful-music-video-for-pretender-featuring-rapper-lil-yachty-and-indie-pop-trio-ajr","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2018\/06\/steve-aoki-releases-blatantly-truthful-music-video-for-pretender-featuring-rapper-lil-yachty-and-indie-pop-trio-ajr\/","title":{"rendered":"Steve Aoki Releases Blatantly Truthful Music Video for &#8216;Pretender&#8217; Featuring Rapper Lil Yachty and Indie Pop Trio AJR"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"36766\" data-permalink=\"https:\/\/essentiallypop.com\/epop\/2018\/06\/steve-aoki-releases-blatantly-truthful-music-video-for-pretender-featuring-rapper-lil-yachty-and-indie-pop-trio-ajr\/how-to-book-steve-aoki\/\" data-orig-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/06\/how-to-book-steve-aoki.jpeg?fit=1024%2C955&amp;ssl=1\" data-orig-size=\"1024,955\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-book-steve-aoki\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/06\/how-to-book-steve-aoki.jpeg?fit=300%2C280&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/06\/how-to-book-steve-aoki.jpeg?fit=640%2C597&amp;ssl=1\" class=\"aligncenter size-full wp-image-36766\" src=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/06\/how-to-book-steve-aoki.jpeg?resize=640%2C597&#038;ssl=1\" alt=\"\" width=\"640\" height=\"597\" \/><\/p>\n<h4 style=\"text-align: justify;\"><strong>Two time Grammy-nominated DJ and producer\u00a0Steve Aoki\u00a0teamed up with multi-platinum selling hip-hop recording artist\u00a0Lil Yachty\u00a0and certified platinum pop group\u00a0AJR\u00a0to release their hit anthem on insecurity titled &#8216;Pretender&#8217;, first performed on Good Morning America earlier this month. Today, they release the priceless visual to accompany it.<\/strong><\/h4>\n<p style=\"text-align: left;\">The video, directed by Tyler Yee, known for both his unique narrative approach as well as his witty, often outlandish imagery, emphasizes how we create scenarios on social media to showcase ourselves \u2018living our best life\u2019 when it comes to the personas we create for everyday consumption.<br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- Random Ad stuff --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-2076862002005673\" data-ad-slot=\"3107208401\" data-ad-format=\"auto\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p style=\"text-align: justify;\">The concept pursues this universal idea that we are all, indeed, pretenders in the way we portray ourselves in a world where we hide our insecurities. The visual is played out in true 2018 fashion, as if you are scrolling through your Instagram newsfeed, where app go-ers go to extremes to create images that are far from reality.<\/p>\n<p style=\"text-align: justify;\">In particular, the first scene shows Aoki laying in bed as he posts to his millions of followers \u2018RISE AND GRIND! Early Bird Gets the Worm!\u2019 before falling back asleep. The staged scenarios continue throughout the video where we see Lil Yachty performing to an excited crowd at a party before cutting to a behind-the-scenes of the shot where everyone disappears and he is performing in front of a green screen. Then, we see AJR sitting in front of a screen with a vibrant beach background, beach chairs and drinking out of pineapples as if they are on a luxury vacation, when in reality they are on a set.<\/p>\n<div class=\"epyt-video-wrapper\">\n<div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_19358\"  width=\"640\" height=\"360\"  data-origwidth=\"640\" data-origheight=\"360\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/1fztBp0T8dE?enablejsapi=1&#038;origin=https:\/\/essentiallypop.com&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img data-recalc-dims=\"1\" decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"Steve Aoki - Pretender feat. Lil Yachty &amp; AJR (Official Video) [Ultra Music]\"  src=\"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/1fztBp0T8dE\/maxresdefault.jpg?w=640&#038;ssl=1\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>2 time Grammy-nominated DJ and producer Steve Aoki teamed up with multi-platinum selling hip-hop recording artist Lil Yachty and certified platinum pop group AJR to release their hit anthem on insecurity titled &#8216;Pretender&#8217;, first performed on Good Morning America earlier this month. Today, they release the priceless visual to accompany it.<\/p>\n<div class='heateor_sss_sharing_container heateor_sss_vertical_sharing heateor_sss_bottom_sharing' style='width:39px;left: -10px;top: 100px;-webkit-box-shadow:none;box-shadow:none;' data-heateor-sss-href='https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts\/36765'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fessentiallypop.com%2Fepop%2Fwp-json%2Fwp%2Fv2%2Fposts%2F36765\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" style=\"background-color:#0765FE;width:35px;height:35px;margin:0;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 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Pop","date":"12\/12\/2016","format":false,"excerpt":"In a moving tribute to his late mother, Johannah Deakin, who died last week, Louis Tomlinson returned to X Factor on Saturday night in a debut performance of his song, 'Just Hold On', which he has released with electro house musician and producer, Steve Aoki.","rel":"","context":"In &quot;New Releases&quot;","block_context":{"text":"New Releases","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/new-releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2016\/12\/Steve-Aoki-and-Louis-Tomlinson.jpg?fit=851%2C315&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2016\/12\/Steve-Aoki-and-Louis-Tomlinson.jpg?fit=851%2C315&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2016\/12\/Steve-Aoki-and-Louis-Tomlinson.jpg?fit=851%2C315&ssl=1&resize=525%2C300 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