{"id":36128,"date":"2018-05-23T10:43:05","date_gmt":"2018-05-23T09:43:05","guid":{"rendered":"http:\/\/essentiallypop.com\/epop\/?p=36128"},"modified":"2018-05-23T10:43:05","modified_gmt":"2018-05-23T09:43:05","slug":"your-persona-hate-is-a-strong-word","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2018\/05\/your-persona-hate-is-a-strong-word\/","title":{"rendered":"Your Persona &#8211; &#8216;Hate Is A Strong Word&#8217;"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"36135\" data-permalink=\"https:\/\/essentiallypop.com\/epop\/2018\/05\/your-persona-hate-is-a-strong-word\/your-persona-press\/\" data-orig-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/05\/Your-Persona-Press.jpg?fit=512%2C375&amp;ssl=1\" data-orig-size=\"512,375\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Your Persona &amp;#8211; Press\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/05\/Your-Persona-Press.jpg?fit=512%2C375&amp;ssl=1\" class=\"alignnone wp-image-36135\" src=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/05\/Your-Persona-Press.jpg?resize=640%2C468&#038;ssl=1\" alt=\"\" width=\"640\" height=\"468\" \/><\/p>\n<h4 style=\"text-align: justify;\"><strong>New Jersey natives Your Persona are a post-hardcore quartet, comprising friends who got together as a bit of fun, back in 2008. The group released their first official tracks between 2013 and 2015, the EPs &#8216;So Easy&#8217;, and &#8216;Metatastic&#8217;. Life seemed to be going only up, when lead singer and main songwriter Matt Campione was diagnosed with cancer. Fighting the illness for two years, he finally won the battle, and the band returned to the scene with their third EP, &#8216;When In Limbo&#8217;, in 2016.<\/strong><\/h4>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- Random Ad stuff --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-2076862002005673\" data-ad-slot=\"3107208401\" data-ad-format=\"auto\"><\/ins><\/p>\n<p><script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p style=\"text-align: justify;\">A decade down the track from their humble beginnings, Your Persona take their career up a notch with their new single, &#8216;Hate Is A Strong Word&#8217;. Produced by emo legend Ace Enders, from The Early November, at his studio in South Jersey, The Lumberyard, &#8216;Hate&#8217; blends hook heavy pop punk elements with crushing breakdowns and soaring vocals. It&#8217;s partnered with a stunner of a music video, the perfect illustration of how strong the &#8220;H-word&#8221; can be. The clip includes fist fights, crowbars, and flames &#8211; making this cinematically glorious (and sometimes gory) video a sobering story of why you should hold your tongue &#8211; hate holds a stronger power than we sometimes realise.<\/p>\n<p style=\"text-align: justify;\">Find out more about Your Persona on their <a href=\"https:\/\/www.facebook.com\/pg\/YourPersonaBand\" target=\"_blank\" rel=\"noopener\">Facebook page<\/a>, and <a href=\"https:\/\/yourpersona.bandcamp.com\/\" target=\"_blank\" rel=\"noopener\">Bandcamp<\/a>.<\/p>\n<div class=\"epyt-video-wrapper\">\n<div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_12345\"  width=\"640\" height=\"360\"  data-origwidth=\"640\" data-origheight=\"360\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/G_dboWE0xDw?enablejsapi=1&#038;origin=https:\/\/essentiallypop.com&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img data-recalc-dims=\"1\" decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"Your Persona - Hate is a Strong Word (Official 4K)\"  src=\"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/G_dboWE0xDw\/maxresdefault.jpg?w=640&#038;ssl=1\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Jersey natives Your Persona are a post-hardcore quartet, comprising friends who got together as a bit of fun, back in 2008. The group released their first official tracks between 2013 and 2015, the EPs &#8216;So Easy&#8217;, and &#8216;Metatastic&#8217;. Life seemed to be going only up, when lead singer and main songwriter Matt Campione was diagnosed with cancer. Fighting the illness for two years, he finally won the battle, and the band returned to the scene with their third EP, &#8216;When In Limbo&#8217;, in 2016.<\/p>\n<div class='heateor_sss_sharing_container heateor_sss_vertical_sharing heateor_sss_bottom_sharing' style='width:39px;left: -10px;top: 100px;-webkit-box-shadow:none;box-shadow:none;' data-heateor-sss-href='https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts\/36128'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fessentiallypop.com%2Fepop%2Fwp-json%2Fwp%2Fv2%2Fposts%2F36128\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" 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