{"id":15162,"date":"2015-11-02T10:23:25","date_gmt":"2015-11-02T10:23:25","guid":{"rendered":"http:\/\/essentiallypop.com\/epop\/?p=15162"},"modified":"2015-11-02T10:23:25","modified_gmt":"2015-11-02T10:23:25","slug":"stereotribes-launch-alleycat-london","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2015\/11\/stereotribes-launch-alleycat-london\/","title":{"rendered":"Stereotribes Launch, Alleycat, London"},"content":{"rendered":"<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"14351\" data-permalink=\"https:\/\/essentiallypop.com\/epop\/2015\/10\/stereotribes-to-launch-exciting-development-hub\/stereotribes-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/10\/Stereotribes-3.png?fit=477%2C500&amp;ssl=1\" data-orig-size=\"477,500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Stereotribes 3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/10\/Stereotribes-3.png?fit=286%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/10\/Stereotribes-3.png?fit=477%2C500&amp;ssl=1\" class=\"size-full wp-image-14351 aligncenter\" src=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/10\/Stereotribes-3.png?resize=477%2C500&#038;ssl=1\" alt=\"Stereotribes 3\" width=\"477\" height=\"500\" \/><\/p>\n<h4 style=\"text-align: justify;\"><strong>On 23 October Essentially Pop went to the famous Alleycat venue, in London&#8217;s Denmark Street, for the launch of Stereotribes. It was a packed house, with many coming to see the artists performing, as well as find out more about the Stereotribes website, a platform which allows musicians and music innovators to raise money to support their campaigns.<\/strong><\/h4>\n<p style=\"text-align: justify;\">First up on the night was Ina Shai, a 20 year old singer\/songwriter, currently based in London. Ina is studying creative musicianship at London&#8217;s BIMM, and quite a lot of the audience had come to support her.<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15163\" data-permalink=\"https:\/\/essentiallypop.com\/epop\/2015\/11\/stereotribes-launch-alleycat-london\/bimm-students-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/11\/BIMM-students-1.png?fit=600%2C449&amp;ssl=1\" data-orig-size=\"600,449\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"BIMM students 1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/11\/BIMM-students-1.png?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/11\/BIMM-students-1.png?fit=600%2C449&amp;ssl=1\" class=\"aligncenter size-full wp-image-15163\" src=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/11\/BIMM-students-1.png?resize=600%2C449&#038;ssl=1\" alt=\"BIMM students 1\" width=\"600\" height=\"449\" \/><\/p>\n<p style=\"text-align: justify;\">Check out Ina singing &#8216;My Man&#8217; as part of the BIMM Sofa Sessions:<\/p>\n<div class=\"epyt-video-wrapper\">\n<div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_81629\"  width=\"640\" height=\"360\"  data-origwidth=\"640\" data-origheight=\"360\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/cAa3WeDhM3Q?enablejsapi=1&#038;origin=https:\/\/essentiallypop.com&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img data-recalc-dims=\"1\" decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"BIMM London Sofa Sessions: Ina Shai &quot;My Man&quot;\"  src=\"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/cAa3WeDhM3Q\/maxresdefault.jpg?w=640&#038;ssl=1\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div>\n<\/div>\n<p style=\"text-align: justify;\">Ina was followed by Natalie Shay, who we have <a href=\"https:\/\/essentiallypop.com\/epop\/2015\/10\/natalie-shay-and-they-stare\/\" target=\"_blank\">featured before on EP<\/a>. Again, a singer\/songwriter from London, Natalie has won the London Big Busk not once, but twice, and is set to launch her new single, &#8216;And They Stare&#8217;, this Friday, 6 November.<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15166\" data-permalink=\"https:\/\/essentiallypop.com\/epop\/2015\/11\/stereotribes-launch-alleycat-london\/natalie-shay-2-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/11\/Natalie-Shay-2.png?fit=565%2C1008&amp;ssl=1\" data-orig-size=\"565,1008\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Natalie Shay 2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/11\/Natalie-Shay-2.png?fit=168%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/11\/Natalie-Shay-2.png?fit=565%2C1008&amp;ssl=1\" class=\"aligncenter size-full wp-image-15166\" src=\"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/11\/Natalie-Shay-2.png?resize=565%2C1008&#038;ssl=1\" alt=\"Natalie Shay 2\" width=\"565\" height=\"1008\" \/><\/p>\n<p style=\"text-align: justify;\">A powerful voice, the room was transfixed. Natalie won a lot of hearts on the evening, and we are sure she is destined for big things.<\/p>\n<p style=\"text-align: justify;\">Following Natalie was Conor Coughlan. 19 year old Conor is set to release his new album, &#8216;Give It Up&#8217;. We particularly liked Conor&#8217;s song, &#8216;A Thing Like That&#8217;:<\/p>\n<div class=\"epyt-video-wrapper\">\n<div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_58636\"  width=\"640\" height=\"360\"  data-origwidth=\"640\" data-origheight=\"360\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/ku1o85JJM3c?enablejsapi=1&#038;origin=https:\/\/essentiallypop.com&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img data-recalc-dims=\"1\" decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"YouTube player\"  src=\"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/ku1o85JJM3c\/maxresdefault.jpg?w=640&#038;ssl=1\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div>\n<\/div>\n<p style=\"text-align: justify;\">You can find Conor on <a href=\"http:\/\/www.facebook.com\/conorcoughlanmusic\" target=\"_blank\">Facebook<\/a>, <a href=\"http:\/\/www.twitter.com\/conorcoughlan_\" target=\"_blank\">Twitter<\/a>, <a href=\"http:\/\/www.instagram.com\/conorcoughlanmusic\" target=\"_blank\">Instagram<\/a>, and <a href=\"http:\/\/www.soundcloud.com\/conorcoughlanmusic\" target=\"_blank\">Soundcloud<\/a>.<\/p>\n<p style=\"text-align: justify;\">Stereotribes founder, Travers Lee, gave a moving talk about the history of the music industry, and Denmark Street in particular, and how things are changing in the industry &#8211; and how he hopes for Stereotribes to be part of that change.<\/p>\n<p style=\"text-align: justify;\">Stereotribes aims, in an age where aspiring artists can record an album in their own bedroom, to reach their fans \u2013 their tribes, if you like \u2013 in the same way.<strong><br \/>\n<\/strong><\/p>\n<p style=\"text-align: justify;\">Stereotribes aims, in an age where aspiring artists can record an album in their own bedroom, to reach their fans \u2013 their tribes, if you like \u2013 in the same way.<\/p>\n<p style=\"text-align: justify;\">For further information about Stereotribes, find them on their <a href=\"http:\/\/http:\/\/www.stereotribes.com\" target=\"_blank\">Website<\/a>, <a href=\"https:\/\/www.facebook.com\/stereotribes\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/stereotribes\" target=\"_blank\">Twitter<\/a>, and <a href=\"http:\/\/bit.ly\/1IiwUTx\" target=\"_blank\">Youtube<\/a>. Be sure to also check out our interview with <a href=\"https:\/\/essentiallypop.com\/epop\/2015\/10\/stereotribes-more-than-just-a-crowdfunding-platform\/\" target=\"_blank\">Travers Lee<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We attended the launch of Stereotribes&#8217; music platform on 23 October, at London&#8217;s famous Alleycat venue.<\/p>\n<div class='heateor_sss_sharing_container heateor_sss_vertical_sharing heateor_sss_bottom_sharing' style='width:39px;left: -10px;top: 100px;-webkit-box-shadow:none;box-shadow:none;' data-heateor-sss-href='https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts\/15162'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fessentiallypop.com%2Fepop%2Fwp-json%2Fwp%2Fv2%2Fposts%2F15162\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\" 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