{"id":14727,"date":"2015-10-21T10:51:21","date_gmt":"2015-10-21T09:51:21","guid":{"rendered":"http:\/\/essentiallypop.com\/epop\/?p=14727"},"modified":"2015-10-21T10:51:21","modified_gmt":"2015-10-21T09:51:21","slug":"a-letter-from-the-editor-a-new-focus-for-essentially-pop","status":"publish","type":"post","link":"https:\/\/essentiallypop.com\/epop\/2015\/10\/a-letter-from-the-editor-a-new-focus-for-essentially-pop\/","title":{"rendered":"A Letter From The Editor: A New Focus For Essentially Pop"},"content":{"rendered":"

\"Collage3\"<\/h4>\n

We started Essentially Pop nearly 2 years ago in order to promote music that deserved to be heard.<\/strong><\/h4>\n

Our focus was on the independent artists who were never likely to be heard on the radio for whatever reason. Our remit hasn\u2019t changed. We joined forces with a number of PR companies and while we appreciate the amount of work we\u2019re getting, we\u2019re finding that more often than not it\u2019s artists who are being covered in lots of other publications, who don\u2019t necessarily need coverage from us. We\u2019re thinking, therefore, that it\u2019s time we gave things an overhaul.<\/p>\n

We have a team of about 20 writers, all of whom have other things going on in their lives \u2013 work, study, family and so on. We\u2019re from all over the place, mostly the UK, but we also have writers in the US, and hopefully soon, in Ireland as well.<\/p>\n

Everything we do on Essentially Pop is for free.<\/strong><\/em><\/p>\n

We\u2019re not getting paid to write about particular artists, we\u2019re not getting paid money to write, we\u2019re not getting paid to do anything, full stop. Rather we pay for our website, our time, our work.<\/strong><\/em><\/p>\n

This doesn\u2019t mean we don\u2019t appreciate guest list invitations, or CDs, meeting artists we\u2019d never dream of meeting, or having opportunities to attend functions we\u2019d never even thought we\u2019d have a chance of attending. But \u2013 it does mean that other things will always come first – we can only cover as much as we can cover \u2013 time is always going to be at a premium.<\/strong><\/em><\/p>\n

We have a heaving email inbox, and because of this, some artists don\u2019t get covered, which is sad for everyone \u2013 we feel particularly bad about it, because we might have been the only place those artists were going to get any publicity.<\/strong><\/em><\/p>\n

So – we\u2019ve decided to re-jig our remit. Essentially Pop is about music that deserves to be heard. We will cover the independent artists who\u2019ve contacted us FIRST \u2013 and THEN we will cover those who have been sent to us by PR agencies. Of those artists, we will be covering those who NEED coverage the MOST. Yes everyone needs coverage, but if an artist has been getting exposure on the radio and interviews and reviews in other press, then they\u2019re not going to be as high a priority as the ones for whom we are the only publicity they ever get.<\/p>\n

We are going to be writing more editorial pieces as well, and also have a less London-centric focus, with more articles about artists in other regions \u2013 in the UK, Ireland, Europe, the US, Canada, Australia\u2026the world.<\/strong><\/em><\/p>\n

We LOVE the relationship we have with our PR agencies, and are truly grateful for the opportunities we\u2019ve had to talk to and meet artists we\u2019d not otherwise have the chance to. We LOVE the relationship we have with our artist submitters, and are thankful for the chance they\u2019ve given to us to listen to their music first, to show us that there\u2019s so much good music out there that deserves to be heard. We hope to be able to do a better job for all of us, and get the focus back on where it belongs.<\/p>\n","protected":false},"excerpt":{"rendered":"

We started Essentially Pop nearly 2 years ago in order to promote music that deserved to be heard.<\/p>\n","protected":false},"author":2,"featured_media":7453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2746],"tags":[3226,1470,2828,12,3291,3290],"class_list":["post-14727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","tag-artists","tag-editorial","tag-essentially-pop","tag-music","tag-pr","tag-writers"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p5yMhl-3Px","jetpack-related-posts":[{"id":20518,"url":"https:\/\/essentiallypop.com\/epop\/2016\/05\/the-labourer-is-worthy-of-their-wages-why-artists-shouldnt-give-it-away\/","url_meta":{"origin":14727,"position":0},"title":"Labourers Are Worthy Of Their Wages: Why We Will No Longer Write For Free","author":"Lisa Hafey","date":"25\/05\/2016","format":false,"excerpt":"Essentially Pop believes that a worker deserves their wages. As of 1 August we shall no longer be writing for free.","rel":"","context":"In "Editorial"","block_context":{"text":"Editorial","link":"https:\/\/essentiallypop.com\/epop\/category\/editorial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2016\/05\/Exposure-Bucks.jpg?fit=600%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2016\/05\/Exposure-Bucks.jpg?fit=600%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2016\/05\/Exposure-Bucks.jpg?fit=600%2C600&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":35123,"url":"https:\/\/essentiallypop.com\/epop\/2018\/04\/essentially-pop-makes-8-spot-on-feedspots-top-25-pop-music-website-list\/","url_meta":{"origin":14727,"position":1},"title":"Essentially Pop Makes #8 Spot On Feedspot’s Top 25 Pop Music Website List!","author":"Lisa Hafey","date":"17\/04\/2018","format":false,"excerpt":"Here at Essentially Pop we don't do a lot of tooting our own trumpets, rather we just get on with it, writing about all your faves and highlighting a lot of artists that you might never have otherwise come across. But from time to time, something amazing happens that makes\u2026","rel":"","context":"In "Editorial"","block_context":{"text":"Editorial","link":"https:\/\/essentiallypop.com\/epop\/category\/editorial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/04\/feedspot.png?fit=1200%2C478&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/04\/feedspot.png?fit=1200%2C478&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/04\/feedspot.png?fit=1200%2C478&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/04\/feedspot.png?fit=1200%2C478&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2018\/04\/feedspot.png?fit=1200%2C478&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":60926,"url":"https:\/\/essentiallypop.com\/epop\/2020\/03\/editorial-our-stance-on-live-music-during-the-current-pandemic\/","url_meta":{"origin":14727,"position":2},"title":"Editorial: Our Stance On Live Music During The Current Pandemic","author":"Lisa Hafey","date":"16\/03\/2020","format":false,"excerpt":"If there's one thing we really love here at Essentially Pop, it's going out to see live performances, to take photos (especially if we're in the press pit) and relive the experience, by writing it down and sharing it with our readers.","rel":"","context":"In "Editorial"","block_context":{"text":"Editorial","link":"https:\/\/essentiallypop.com\/epop\/category\/editorial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2020\/03\/covid-19.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2020\/03\/covid-19.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2020\/03\/covid-19.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2020\/03\/covid-19.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2020\/03\/covid-19.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":16726,"url":"https:\/\/essentiallypop.com\/epop\/2015\/12\/2015-the-year-in-review-and-looking-ahead-to-2016\/","url_meta":{"origin":14727,"position":3},"title":"2015 The Year In Review and Looking Ahead to 2016","author":"Essentially Pop","date":"31\/12\/2015","format":false,"excerpt":"2015 has been a busy year for Essentially Pop.","rel":"","context":"In "Editorial"","block_context":{"text":"Editorial","link":"https:\/\/essentiallypop.com\/epop\/category\/editorial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/12\/2015.png?fit=1200%2C783&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/12\/2015.png?fit=1200%2C783&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/12\/2015.png?fit=1200%2C783&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/12\/2015.png?fit=1200%2C783&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/12\/2015.png?fit=1200%2C783&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":48547,"url":"https:\/\/essentiallypop.com\/epop\/2019\/04\/deezer-takes-k-pop-global-with-new-k-pop-channel\/","url_meta":{"origin":14727,"position":4},"title":"Deezer Takes K-Pop Global with New K-Pop Channel","author":"Essentially Pop","date":"02\/04\/2019","format":false,"excerpt":"Deezer is a global music streaming service, with 14 million monthly active users around the world to 53 million tracks. Now Deezer is bringing K-Pop music to new audiences, with the launch of their brand new K-Pop channel.","rel":"","context":"In "Deezer"","block_context":{"text":"Deezer","link":"https:\/\/essentiallypop.com\/epop\/category\/music\/deezer\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2019\/04\/stray-kids-all-rap.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2019\/04\/stray-kids-all-rap.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2019\/04\/stray-kids-all-rap.jpg?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2019\/04\/stray-kids-all-rap.jpg?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2019\/04\/stray-kids-all-rap.jpg?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":22165,"url":"https:\/\/essentiallypop.com\/epop\/2016\/08\/august-essentials-on-tradiio\/","url_meta":{"origin":14727,"position":5},"title":"August Essentials On Tradiio","author":"Essentially Pop","date":"04\/08\/2016","format":false,"excerpt":"It's been a while but we're back with our Tradiio Essential Playlist. This time we're taking on a Summer theme with our August Essentials.","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/essentiallypop.com\/epop\/category\/general\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2016\/08\/August-Essentials-Playlist.png?fit=1200%2C631&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2016\/08\/August-Essentials-Playlist.png?fit=1200%2C631&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2016\/08\/August-Essentials-Playlist.png?fit=1200%2C631&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2016\/08\/August-Essentials-Playlist.png?fit=1200%2C631&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2016\/08\/August-Essentials-Playlist.png?fit=1200%2C631&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/essentiallypop.com\/epop\/wp-content\/uploads\/2015\/01\/collage1.jpg?fit=1263%2C746&ssl=1","_links":{"self":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts\/14727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/comments?post=14727"}],"version-history":[{"count":0,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/posts\/14727\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/media\/7453"}],"wp:attachment":[{"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/media?parent=14727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/categories?post=14727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/essentiallypop.com\/epop\/wp-json\/wp\/v2\/tags?post=14727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}