Audiopharmacy – ‘Lose Your Mind’

Audiopharmacy are musical and cultural ambassadors, fusing live instrumentation, turntables, electronics, poetry, prayer, and lyrics that stir, heal, and reveal. With their latest single, ‘Lose Your Mind’, you aren’t listening to them; you’re listening with them.

Audiopharmacy come from all walks of life, all lifestyles, and all corners of the world to make songs that are journeys just as much as they are pieces of music. They’ve performed, uplifted, and exchanged ideas on a global stage, in the US, Canada, Germany, Switzerland, Austria, Holland, France, the UK, Japan, the Philippines, Indonesia, Samoa, New Zealand (Aotearoa), Fiji, the Solomon Islands, Ecuador, Morocco, Oman, Cyprus, and Tanzania. They may be asking you to lose your mind, but don’t worry: they’ve really come to help empower you to heal it.

The visual for ‘Lose Your Mind; is more of a movie than a video; it offers a wealth of stunning imagery and engaging narrative showcasing the power of creativity and culture to heal and change the world. Shot, directed, and produced by founder Teao Sense, the visuals are just as epic and sprawling as the music he also produced. Starting with a mixed-race female artist struggling to find her own grounding, we watch as she travels across multiple realities in a complex world, now more isolated and divided by the pandemic, racism and systemic oppression. What she didn’t expect was how the power of indigenous lifeways, art and love are able to help her re-balance and guide her towards her highest self.

Our protagonist represents many people, from all walks of life, who are questioning life and trying to figure out how to navigate this new world in a good way. Audiopharmacy envisions a future that values all life and the interconnected web that leads to collective liberation.

So after this video, take some time to remember how to re-root yourself to life’s source and re-discover the beautiful community we are all a part of, and the power we have to make a more just and sustainable world for the next seven generations.

Watch ‘Lose Your Mind’ below and vibe with Audiopharmacy on Instagram.

Audiopharmacy - "Lose Your Mind" (Official Music Video/Audio Cinema)

About the author

Lisa has been writing for over 20 years, starting as the entertainment editor on her university newspaper. Since then she's written for Popwrapped, Maximum Pop, Celebmix, and ListenOnRepeat.

Lisa loves all good music, with particular fondness for Jedward and David Bowie. She's interviewed Edward Grimes (Jedward), Kevin Godley, Trevor Horn, Paul Young, Peter Cox (Go West), Brendan B Brown (Wheatus), Bruce Foxton (The Jam), among many many more. Lisa is also available for freelance writing - please email lisa@essentiallypop.com

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