Jedward Tease New Music Video For Single ‘Soul Crushing’

It may have been the first single released from 2019’s ‘Voice Of A Rebel’, but Jedward have teased last night that they will finally be releasing a music video for the emotionally charged, ‘Soul Crushing’.

‘Soul Crushing’, along with ‘Bodies In Action’, was released as an instant download ahead of the June release of ‘Voice Of A Rebel’. No further information about the clip is available.

We had this to say when the single was released last year:

‘Soul Crushing’ opens with John playing guitar, the Latin-infused vibes continuing throughout the entire song, sometimes hidden under the many layers of instrumentation. The different voices of the twins can be heard, the huskier tones of John contrasting with the rounder vocals of Edward, while their twin harmonies are also honey smooth. They passionately recount the frustration at being rejected by someone to whom they’d given their entire hearts, evoking a deep sadness in the listener.

Lyrically Jedward display a profound understanding of the role of poetry, and an advanced understanding of meter and rhythm when it comes to song writing. Maturity of concept is another aspect of this song: more than just about lost love, ‘Soul Crushing’ addresses the heartfelt emotions experienced when the end of a relationship is beyond your control, with the lines, “And now I’m screaming into my pillow tonight”, providing the listener with a lyrical picture of the over-thinking that goes on – especially late at night.

‘Soul Crushing’ can loosely be described as a pop song, but while it’s reminiscent of some of the recent releases by Taylor Swift, Justin Timberlake, and Justin Bieber, the inclusion of the previously mentioned Latin guitar, as well as some synthy dance rhythms, sees it cross genre boundaries with ease. ‘Soul Crushing’ maintains a moderate pace throughout the verses, while the chorus is slightly faster, and at just over 3 minutes long, it certainly is a perfect match for top 40 radio.

The video for ‘Soul Crushing’ follows on from last month’s release of ‘Teenage Runaway’. Jedward have also released videos for singles ‘Taste The Heat’ (July), and ‘Extraordinary’.

Watch ‘Teenage Runaway’ below:

Jedward can be found online on their official website, Twitter, Facebook, Instagram, Tumblr, Snapchat, and YouTube.

About the author

Lisa has been writing for over 20 years, starting as the entertainment editor on her university newspaper. Since then she's written for Popwrapped, Maximum Pop, Celebmix, and ListenOnRepeat.

Lisa loves all good music, with particular fondness for Jedward and David Bowie. She's interviewed Edward Grimes (Jedward), Kevin Godley, Trevor Horn, Paul Young, Peter Cox (Go West), Brendan B Brown (Wheatus), Bruce Foxton (The Jam), among many many more. Lisa is also available for freelance writing - please email lisa@essentiallypop.com

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