Matthew J Van Howe Releases New Album, ‘Cognitive Concrete’ Along With Music Video For Single, ‘cincodecinco’

Last year we wrote about Matthew J Van Howe’s single, ‘Legend Of The Galactic Princess’. The track certainly lived up to its ambitious sounding title, and propelled Van Howe into the realm of “truly interesting experimental artists”. Now he’s returned with his new album, ‘Cognitive Concrete’, self-released on February 10. One of the tracks, ‘cincodecinco’, comes with a mesmerising music video. The clip was created and performed in real time on Twitch, in a collaborative effort between Van Howe and VJ, DJ, and Developer, Lerk.

‘A Fortnite To Remember: Is Gaming the New Pop Music?

With the music industry being more fragmented than ever, youth culture has focused on an industry that is arguably more unified, the gaming industry. While 2020 was a year of uncertainty, the 12 months where we saw the coronavirus was also where video gaming became the pop culture phenomenon of all time, even overtaking music. But is this really the case? While only now we’ve seen prominent musicians connecting with their fans on a more personal level via social media, this something that gamers have been doing for a long time on platforms like Twitch. Why is gaming actually the new pop music?