Since first bursting onto the scene in 2016, BLACKPINK redefined the possibilities of K-Pop, transcending all categorization and ascending to global stardom. With their incredibly catchy single, ‘Ddu-Du Ddu-Du’, the South Korean quartet shattered the record for the highest-charting Billboard Hot 100 debut by an all-female K-Pop act, while the song’s head-turning video surpassed 10 million views in just six hours, and amassed 36.2 million views in one day.
YG Entertainment and Interscope Records are thrilled to announce a global partnership for BLACKPINK, one of the world’s biggest all-female K-pop groups. The South Korean quartet is currently the highest-charting female K-pop act in Billboard Hot 100 history. Interscope and Universal Music Group will represent the group’s music in all of the world excluding Asia.