When Texas native James Cole Burnett was just 14, he wanted to play in his older brother’s band; he started taking piano lessons, and writing songs, and from there started performing with his brother, Chase Burnett, and drummer Matthew O’Connor.
After performing with a few different bands, Burnett came back as GOD OF LOVE. He met producer Alex Bhore in 2019, who recorded and produced their second album, ‘Do Your Worst’. That LP is set for release on November 5, through Red Zeppelin Records, after the Covid-19 pandemic pushed it back for a year. The single, ‘Black Beyond’, is the third track to drop from ‘Do Your Worst’, and it’s a dark wonderland of electric mayhem; an assault on the ears which is both pleasing and startling at the same time.
There’s no doubting that the underlying impression is that it’s borrowed heavily from the dark rock stylings of New Order and the like; there’s a definite influence from 80s British rock bands.
It’s sombre and disturbing, and the accompanying music video doesn’t change this impression much, as we see Burnett knocking back glass after glass, while he’s watched by a disinterested barman.
He sings of cannibals wanting to eat him; of demons who can’t wait to meet him; of being torn between wrong and right. The crisp starkness of the black and white footage is in direct contrast with the befuddlement Burnett is exhibiting on screen. Someone is in control, and it’s not him.