Mike Shinoda Shares New Video For Single, ‘Happy Endings’

Linkin Park’s multi-platinum GRAMMY® Award-winning singer, songwriter, and producer Mike Shinoda reveals the music video for his new single “Happy Endings” featuring genre-bending, platinum-selling artist iann dior & Arizona pop disruptor UPSAHL. “Happy Endings” is available HERE via Warner Records.

Directed by PIX3LFACE [A$AP Rocky, PARTYNEXTDOOR, Saint JHN], the video oozes with throwback vibes and nineties-style cartoon animation, some hand drawn by Shinoda himself. Against its sunny Downtown Los Angeles backdrop, Shinoda rhymes with hunger and heart as UPSAHL sings the unshakable hook between emotive bars from iann dior. With its kinetic editing and intimate closeups, the visual bottles the song’s upbeat spirit with just the right amount of tension and release.

Happy Endings (feat. iann dior & UPSAHL) [Official Music Video] - Mike Shinoda

“Happy Endings” took flight right out of the gate. Impacting major markets coast-to-coast, it stands out as the #1 Most Added Song at Alternative Radio in the USA. In the UK, it’s been played over 100 times at UK radio and is currently playlisted on Kerrang! And Absolute Radio. It’s also been played numerous times on BBC’s Radio 1, with support from both Jack Saunders and Dan P Carter. Making headlines, Shinoda recently spoke to Input Magazine about the groundbreaking launch of “Happy Endings” through an NFT on Zora. Additionally, he sat down with frequent collaborator, longtime friend, and legendary producer Rick Rubin for an episode of the “Broken Record” podcast.

Last month, Shinoda paved the way for “Happy Endings” via social media, Twitch, and cryptocurrency authorities. Teasing out its impending arrival in groundbreaking fashion, he became “the first major label artist to launch a single via NFT auction.” The 75-second clip immediately piqued interest among fans and tastemakers; the final top 10 bidders each received an original print of the single artwork signed by Shinoda and contemporary artist Cain Caser. Proceeds from the auction benefitted ArtCenter College of Design. Coin Telegraph, The Telegraph and Music Tech Future discussed Shinoda’s embrace of NFTs and was the featured interview on The Needle Drop’s Twitch channel with Anthony Fantano.

Shinoda has spent the better part of the past year creating brand new music with fans and teaching production live each morning on Twitch, and, in recent weeks, producing tracks by fans—a dream come true for the artists, mostly found on social media. Both Spin and Forbes chronicled his “Dropped Frames” series; Alt Press described it as “unlike anything he’s ever done” and mxdwn added, “The album is unique and definitely stands on its own.”

Stay tuned for a lot more from Mike Shinoda very soon. Stream and download ‘Happy Endings’ here.

About the author

There’s a lot of music out there - good music. At Essentially Pop our remit is that we cover music that deserves to be heard, with a particular focus on independent artists. That doesn't mean we won't cover your old favourites - rather we hope to give you some new favourites as well.

We no longer accept unpaid PR agency work. We believe the creative arts have value, and this includes writing. As always, we will write about artists who contact us - or who we contact - for free - but we can no longer work free of charge for PR agencies. We work hard, we put in a lot of hours writing, and we ask that you respect that. Contact us for our very reasonable rates.

Follow us on: Twitter, Google+, Tumblr, Pinterest, Instagram, Myspace, Facebook, Spotify, Youtube. Drop us an email on hello@essesntiallypop.com

Leave a Reply