Niko Brim proclaims himself to be a hip hop king in his new single, ‘BONITA’.
Kingship in the hip hop world isn’t a boast made lightly. A member of the CYN Crew, Niko Brim certainly has talent, and it’s seen in everything he does. He’s also got swagger, but these alone don’t make you a king. You also need to have a deep connection with those who’ve gone before, and for sure, all of his predecessors can be heard through Niko’s music, despite it being completely his own.
‘BONITA’ is a fine example of Niko’s sound, and it comes from his about to drop EP, ‘B4THETHRONE’, showcasing his lyrical skills, and unabashedly displaying his self-confidence. A rap chorus along with tight, self-assured verses overlaying a propulsive trap beat, Niko’s vocals leave nothing to chance as he trips out his rhymes with a deft verbal nuance.
The clip for ‘BONITA’, directed by Shamell Mason, sees the rapper living it up in the club, and gambling with the sort of assurance that comes only when you’re on a winning streak. Niko Brim is just as comfy in the bar as he is on the streets of his city, posing in front of a luxury car. Just as Mason’s cinematography connects the young emcee with iconic rappers: the lighting, the tight-angle shots, the feel of the nightclub, the narrow walls, and the expensive ride are all suggestive of hip-hop royalty.
The new single follows on from Niko’s work with 93 year old civil rights activist, Opal Lee, and the track, ‘Hard To Believe’, which launched a broadside against systemic racism. If he’s not actually a king, he’s definitely behaving like one.
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