Cher Lloyd Premieres New Video For ‘Lost’

Cher Lloyd returns today with a sensational new track, ‘Lost’.

The music video features Cher performing the entire song in one shot, she says:

“this was a challenge and really nerve-racking, but so much fun – I couldn’t hide behind any cuts! I’ve never done anything like this for a video before and I’m so happy with the result!”

Watch the video here:

Written by Raphaella, Casey Smith, Patrick Patrikios, Hanni Ibrahim, James Norton and Cher herself, the track is produced by HITIMPULSE, the multi-platinum producer team that has worked with the likes of Kygo, Ellie Goulding, AJ Mitchell, Ava Max, ALMA and Felix Jaehn.

Cher says:

“I’m so excited to share my new single ‘Lost’ with everyone. I had the most incredible time co-writing and recording this song and video. “You think I’d be lost without you, but I’ve got lots without you” says it all. Everyone has found themselves in the same shoes – having the strength to move on and be bold enough to say that you’re doing great without that person. Every time I sing this song I feel empowered.”

With 5 Top 10 singles and countless nods from international awards shows including MTV’s Europe Music Awards, VMA’s, Radio Disney Music Awards, Young Hollywood Awards, Teen Choice Awards and many more, since her breakout on the hit TV show The X Factor, Cher Lloyd has traversed the globe and has collaborated and shared the staged with some of the world’s biggest pop artists from Taylor Swift, Demi Lovato, One Direction, T.I and will.i.am.

With a legion of die-hard fans, 20 million+ combined social media followers and a billion views on YouTube, the multi-award-winning, multi-platinum-selling, chart-topping performer and songwriter made a welcomed return with her single ‘None Of My Business’ in 2018. This single now has over 200M+ views/streams across all platforms and has sold a million copies worldwide. Her latest release ‘M.I.A’ has amassed 3m stream on Spotify and 3.5 million streams on YouTube, as well as receiving high profile support from the likes of Sam Smith and Lauv. On top of this Cher has an impressive 2.1M followers on Spotify and 3.2M subscribers on YouTube.

Unabashed and unfiltered honesty has always powered the young artist, and her instantly recognisable powerhouse voice has ignited multi-platinum smashes around the world, with hits such as ‘Want U Back’, ‘Oath’ [feat. Becky G] and Demi Lovato’s ‘Really Don’t Care’ in addition to 2011’s ‘Sticks & Stones’ and 2014’s ‘Sorry, I’m Late’.

About the author

There’s a lot of music out there - good music. At Essentially Pop our remit is that we cover music that deserves to be heard, with a particular focus on independent artists. That doesn't mean we won't cover your old favourites - rather we hope to give you some new favourites as well.

We no longer accept unpaid PR agency work. We believe the creative arts have value, and this includes writing. As always, we will write about artists who contact us - or who we contact - for free - but we can no longer work free of charge for PR agencies. We work hard, we put in a lot of hours writing, and we ask that you respect that. Contact us for our very reasonable rates.

Follow us on: Twitter, Google+, Tumblr, Pinterest, Instagram, Myspace, Facebook, Spotify, Youtube. Drop us an email on hello@essesntiallypop.com

Comments

Leave a Reply

Please help us with running costs – donate here

%d bloggers like this: