Singer Alice Jemima has just dropped her brand-new music video for ‘Serious’ – her most recent single from her album ‘Everything Changes’.
The video was directed by the talented Marta Brodacka who was able to perfectly capture the true essence of the song. ‘Serious’ is all about losing a connection with someone we care about. Alice says that:
“The lyrics came after a discussion around social media, and the way people might try and portray themselves online. How some people started taking things way too seriously with social status, and perhaps not paying as much attention to real-life friendships. You no longer feel as though you can relate to them, despite once being close friends. Every now and again I feel it’d be nice to drop the ‘online’ version of ourselves and instead focus on the reality, interacting with one and other the way we used to growing up – when life wasn’t so ‘Serious’.”
Alice Jemima’s album ‘Everything Changes’ features other stunning songs such as, ‘Dancing In Love’, ‘Icarus’, and ‘Devil On My Shoulder’, all of which were co-written with English singer-songwriter Sophie Ellis-Bextor. From her dreamlike vocals to her relatable lyrics, the record truly showcases the singers quirky and unique style beautifully.
Her captivating self-titled album, which was released back in 2017, has so far achieved a massive 25-million album streams to date. Many of the songs on this track listing appeared on well-known advertisements such as; Ralph Lauren, Simple Skincare, and Macy’s.
Watch the artsy and creative video for ‘Serious’ here:
If you like what you hear, ‘Everything Changes’ is now available to buy, stream, and download here!