When LA trio High Key were asked by their choreographer if they knew what love was, they were quick with their answer: “Poems, dinner, chocolate.” It might not be an entirely realistic idea but in conjunction with their new single, ‘Ain’t Cool No More’, it’s certainly a step in the right direction.
Comprising TJ, Zay, and Dre, High Key have taken their inspiration not from the double-entendre-laden world of RnB, but rather classic Motown: fabulous vocals, moves, and absolute sincerity. They grew up on a diet of The Temptations, Jackson 5, New Edition, and Mint Condition, and they’re certainly doing their level best to make those legends proud of them.
Lyrically they hark back to that golden age as well, harmonising on lines like,
Love ain’t cool no more
Said I wish it was the same
As it was back in those days
When love was cool…
‘Ain’t Cool No More’ lays modern synths over vintage piano and strings, taking a classic, catchy soul sound, and twisting it a la Bruno Mars. It’s hot, it’s happening, it’s here, and it’s more than just a summer anthem, it’s an all year round banger.
The video sees the lads in the studio, with their choreographer not feeling the heat. Sure, they’ve got the steps under control, but where is the love, the passion? Leaving them alone to carry on with their rehearsal, they video chat with their girls: suddenly we know where the love is.
Dre, Zay, and TJ rock matching outfits and their killer moves are absolutely on point, as they show the world that it’s possible to make “love cool again”, while spreading positivity, and while we’re at it, selling out stadiums. You can find out more about High Key online on their Twitter account. Watch the video for ‘Ain’t Cool No More’ below: