Portland Oregon based folk-rocker Sam Densmore is one of the most acclaimed new voices from a city and state renowned for its offbeat, adventurous songwriters. His latest single, ‘Damn The Consequences’, from his forthcoming EP, ‘Black Velvet Unicorn’, is a terrific party number – upbeat, bright, and sung with confidence.
The EP is a departure from the more reflective songs on his 2017 debut album, ‘Open Marriage’, which addressed face on the deterioration of his relationship, in a harsh, frank, and often funny way, and was met with critical acclaim both in his hometown and beyond. Having said that, regardless of the more positive appearance, ‘Damn The Consequences’ has an ambiguous message: sure we eat and drink today for tomorrow we may die – but if we don’t, we’re going to have a hell of a hangover. “Throw caution to the wind but keep wisdom in the back of your mind” may as well be Sam’s motto.
Sam did a solo European tour in 2017, supporting his album, and returned home, wrote more songs, and renovated both his sound and his band, giving it a more electric, high energy, pop rock vibe than before.
The video for ‘Damn The Consequences’ sees Densmore serve both as MC and narrator, walking the streets of Portland, guitar case in hand, and earbuds in ears. He’s in the world but not of it. His friends however are well and truly of this world, and (possibly drunkenly) select his music at the local karaoke bar. When Sam appears to sing along with them, their reaction is priceless, they’re excited, ecstatic, even a little overwhelmed.