With a video created by Justin Lynch, ‘Remember To Forget’ by singer-songwriter Chris Beer, we see the Austrian singer-songwriter tackling the thorny subject of trying to bring back the memory of those we’ve held dearest to our hearts, who are sadly lost.
It’s not the first time the artist has examined a tough topic: now based in Vienna but originally from Graz, Beer has previously addressed loneliness in an era of electronic connectivity; fear of financial ruin; and the need for each individual to harness their own destiny.
With ‘Remember To Forget’, the video uses selective colouring on an otherwise black and white background to symbolise the way the human mind reflects on the past: some memories are strong in our recollection, remaining bold and vivid as if they’d only happened yesterday; while others fade to grey. It’s a touching, if slightly chilling metaphor, especially for those memories we don’t want to retain but somehow can’t shake.
We can feel Beer’s passion in the song, and can see it in the clip, with his face betraying the fact he has many such memories. It’s introspective and deeply personal, and we are left with a somewhat disarming feeling of intruding on a private experience.