IBRU was born and raised on the Bahamian island of South Andros, and his music is a blend of reggae, dancehall, and hip hop, as well as some pop influences. Following his experiences as a veteran of the Iraqi war, he’s come out stronger on the other side, and shares his experiences with the world through his music.
We’ve met IBRU before with his track, ‘My Life’, and his latest release, ‘War and Violence’ comes with a video which opens with a wipe transition, before panning to IBRU in the Caribbean streets. Directed by Christopher Campbell, with whom he’s previously worked on the video for ‘My Life‘, we see IBRU singing about real life issues such as political corruption, moral fraud, and the current state of society, while at the same time battling through conflicting, and misguided, egos. IBRU, while wearing a camo shirt, places himself in the war zone symbolically. He brings up issues of violence in the streets, crime, by way of stark imagery. He uses his experiences as a soldier to show a different perspective, and shares his wisdom about the situation.