MADI brings irresistible melodies and captivating lyricism to an electro-tinged art pop sound. Self-styled as “weirdo pop”, MADI is experimental yet accessible, drawing from a diverse range of influences from Maddie’s eclectic tastes and her classical training. The sound has been compared to that of St Vincent, Kimbra, and Goldfrapp. Maddie plays a variety of instruments, including keyboards, guitar, bass, drums, and clarinet, as well as programming synths and sampling everything from FM radio to train carriages.
Until 2017, Maddie performed under her birth name, clocking up hundreds of shows, ranging from Glastonbury to intimate house shows for her top crowdfunding supporters. Winning a variety of competitions, Maddie caught the eye of and started working with producer Charlie Francis (REM, Future of the Left, Sweet Baboo) in 2014, with whom she still collaborates.
Maddie took a step back from performing in late 2017 into early 2018, and said goodbye to ‘Maddie Jones’. Directing her sensibilities into production has resulted in a completely new symphonic electronic writing style, embracing both the downright odd and the unashamedly catchy. This is MADI: current, unique, but retaining Maddie’s personal brand of quirk.
Debut single ‘Intimate’, described by BBC Introducing as “very good”, is set for release this Friday, 8th June 2018, with an accompanying music video directed by Maddie.
Alongside creating music as MADI, Maddie performs as a vocalist, and as a session musician for artists including Dan Bettridge. She also curates and presents line-ups, such as her ‘Girl in a Band’ stage for Swn Festival and The Tramshed Sessions (MADE TV). She also wrote the music for and appears in the touring feminist gig-theatre production ‘Enough is Enough’, and mentors other artists as part of the Forte project.