New York Emcee Safaree is known for his incendiary verses, which as often as not have people questioning if he’s actually said what he’s said – given in a flurry of punchlines, witty one-liners, and the unadulterated truth. His latest track, ‘NFL’, could be seen as rude, but it’s also quick-witted and hilarious; four minutes of rhyme over an incredibly catchy trap beat.
Safaree has been able to hold his head up for well over a decade in the notoriously competitive New York City hip hop scene. He set up his first crew with Nicki Minaj back in the early Noughties, and has continued his working relationship with her, including the very controversial, ‘Did It On ‘Em’ for her 2010 ‘Pink Friday’ album, as well as six tracks on her follow up album, ‘Pink Friday: Roman Reloaded’ from 2012. Safaree has also apeared in several of her videos, and taken that experience to the small screen, where he’s been in both the Hollywood and New York versions of ‘Love And Hip Hop’. All this has meant Safaree’s gained a massive fan following, which has seen him gaining millions of YouTube views, as well as over 100,000 monthly Spotify listeners, and 1.1 million Instagram followers.
‘NFL’ has a deep DnB feel to it, with Safaree spitting out the rhymes with a ferociousness that can’t be ignored. The video is more like a mini movie than a music video, with Safaree’s television experience put to good work as he knows exactly how to address the camera, fill the frame, and to present his most personable self, even while he’s at his most fierce. The clip has been directed by Peter Dmitriyev, who keeps his focus on Safaree. The colours pop from the screen, lots of reds and blues leaping out at the viewer. Like many hip hop tracks there’s a great many beautiful women in the clip; the focus however is kept on Safaree the entire time, as he commands every viewer’s attention.
Lisa has been writing for over 20 years, starting as the entertainment editor on her university newspaper. Since then she's written for Popwrapped, Maximum Pop, Celebmix, and ListenOnRepeat.
Lisa loves all good music, with particular fondness for Jedward and David Bowie. She's interviewed Edward Grimes (Jedward), Kevin Godley, Trevor Horn, Paul Young, Peter Cox (Go West), Brendan B Brown (Wheatus), Bruce Foxton (The Jam), among many many more. Lisa is also available for freelance writing - please email firstname.lastname@example.org
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