Quite Great Tips for Musicians: – 5 MISTAKES your band is making on SOCIAL MEDIA
Our friends at Quite Great Communications have come up with this, well, Quite Great, list of tips for musicians! If you’re an up and coming musician, or even if you’ve been in the business for a while now, there’s sure to be something worth checking out in these!
#1 Too many platforms
There is many of them out there all the way from Facebook to Snapchat and each of them have a platform for you to tell a story but they all operate differently! You just have to find the right one to tell your story best on.
If you like doing vlogs use YouTube, if you prefer short videos or images use Snapchat or Instagram.
The main thing is to remain true to yourself and decide what platform represents you in the best light.
#2 Buying Likes and Views
In simple terms – DO NOT DO IT!
Firstly, YouTube rank their videos by time watched not by the amount of views you have.
Furthermore, you’re only at the start of your journey!
For example, if the video suggests you’ve got 100,000 views but it’s your first single and you can’t be found on Google search then this is going to look odd.
The validity of your social media activity, especially during the beginning will look out of place.
Plus especially in the UK we love backing the underdog, so take your time if the single is good it will gain the exposure you’re looking for.
#3 Don’t become an advert
To keep and to enrich your following don’t just keep posting the same, repetitive posts every day.
They want to see your journey. Keep it current and keep them updated.
As in point two people are receptive to an underdog story, they want to see some authenticity and to rally behind someone who is striving for better.
#4 Too much money on photography and graphic design
Your fans know where you are right now; you’re not going to be the polished product right away.
In the early days the photography and video content doesn’t have to look fantastic but use what’s around you.
You can vlog and take photos from your phones, but the key is to post this content every single day.
#5 Ignoring Social Media all together
Statistically 90% of people discover their music on social media; this includes YouTube, Spotify and Soundcloud.
Post your music out there and interact with people, if someone comments on your Soundcloud, reply to them. Showing that you are genuine and sincere is how you begin to generate a fan-base.