K.Flay Announces New Single, ‘Blood In The Cut’

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San Franciscos K.Flay is the next big thing” – NME

Californian rhyme queen K.Flay has announced her new singleBlood In The Cut’, to be taken from her brand new 4-track EPCrush Me’, out now via Interscope/Polydor Records.

The moody and infectious lead single turns emotional damage into unexpected greatness. The lyrics are spiked with confessional barbs, but K.Flay never loses her cool, and lines likereading through your messages/my favorite way to die”, slip right into the songs strippeddown arrangement of bright beats and guitars.

The song is about the desire to inundate yourself with pain or angst or noise or joy, or really any experience, in order to have ownership of the feelingThough it emerged from a dark place, the song quickly morphed into a celebratory thing, which was surprising and cool for me. It kind of felt like I was enacting the song as I wrote it K.Flay

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Newly announced as the first signing to Night Street/Interscope Records (an imprint helmed by Imagine Dragons’ frontman, Dan Reynolds), K.Flay instills endless energy into a collection of songs highlighting her seamless flow and headturning lyricism. While ‘Crush Me’ builds off K.Flays hiphop background, the EP also channels her punk sensibilities and DIY spirit into a lush but gritty sound rooted in live drums and guitar.

The darkly chargedHollywood Forevermatches K.Flays commentary on the toxic nature of fame with her own personal revelations (“my father was a user and Im afraid Im just the same”). One of Crush Mes most melancholy moments, ‘Dreamersowns up to feelings of loss and regret, but explores the redemptive power of creativity. Also, on the hazy and quietly heartbreakingYou Felt Right’, K.Flay offsets her lovesick, rippedfromreallife storytelling with the occasional selfeffacing dig – “I should have known dont trust a poet, ‘cause they cant do the math”.

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Upon graduating, Flaherty moved from LA to San Francisco and kept up with music, making her breakthrough with the 2011 mixtape Stopped Caring in ’96 and soon landed a deal with a major label. Not long after putting out her 2013 EP What If It Is, K.Flay launched her own label for the release of her debut album ‘Life As A Dog’.

In making ‘Crush Me’, K.Flay joined forces with Nashvillebased producer/musician JT Daly, and LA based producer Simon Says, writing and recording in a converted carriage house deep in the Tennessee countryside. The results are exhilarating, and see K.Flay fulfil her promise as one of the USs most exciting artists.

TOURED WITH*: Snoop Dogg, Awolnation and Passion Pit

LOOK OUT*: For her in Bestival, Reading & Leeds Festivals

To listen to the track, click the link below.

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