The video for the title track and second single from Nick de la Hoyde’s forthcoming EP, ‘Never Gonna Beg For It’ (NGBFI) is a swooning R&B ballad showcasing his growing maturity and deepening vocal style.
Featuring a simple yet powerful piano motif, the song is driven by deep bass and a layer of percussion that opens and closes as the song progresses: it reveals more and more lyrical anguish and moody, deeply textured, R&B.
Nick’s career has seen his presence on the global stage grow from his home country of Australia, to the US, Singapore, and more, with features in the likes of The Source, PerezHilton, Just Jared and PopCrush, just to name a few. It’s social media where his fame is most evident however: with over 160,000 followers on Instagram alone, Nick’s voice is definitely one that deserves to be heard.
The video for ‘Never Gonna Beg For It’ places Nick front and centre as he expunges his heart for everyone to see. In between his alluring performance shots soaked in neon lights we bear witness to Nick interacting with a stunning female counterpart. She’s beautiful and she knows it, and is going to try to extract everything she can out of Nick before she accepts his affections. Her body language is one of stoicism, but Nick isn’t about to be tricked. His confidence and devotion is what he’s offering but he won’t allow any games to be played with his emotions.
Check out the video for ‘Never Gonna Beg For It’ here: