Ayelle Is The One We Have Been ‘Waiting’ For

Our Tradiio artist of the week is Ayelle, a London based, Swedish singer/songwriter. Ayelle’s song, ‘Waiting’, has been produced by fellow Tradiio artist Marc Dos Santos David (one half of Molo), and is her first solo release in over a year.

‘Waiting’ has a style all of its own, and brings to mind Sia’s music, with her strong vocals combined with stirring lyrics. Part EDM, part R&B, ‘Waiting’ showcases Ayelle’s formidable vocal range. It’s a sweetly sad, poignant story of not knowing where you stand. In Ayelle’s own words:

“Waiting’ is about wanting someone that you can’t really have because they are unable to let you in. Even if it’s not their intention to disappoint you it seems inevitable in that situation & it’s about learning to prioritise yourself and not settling for less.”

We were interested in finding out a bit more about Ayelle, so the good people at Tradiio arranged for us to speak with her.

EP: How does a Swedish R&B singer come to be in London? How did you get to be into R&B in the first place? What’s your story?   A: I moved here about three years ago to study Creative Musicianship at BIMM London, previous to that I lived in Spain for a few years and there wasn’t really much of a music scene there in my lane at least, so London seemed like a better option. I began songwriting early on, I would make up little tunes in my head so as soon as I learned how to write it made sense to start writing them down and that’s how I got into music. I’m not really sure why I’ve always been drawn to R&B, I remember listening to Mariah Carey & Whitney Houston’s album ‘When You Believe’ on repeat with my mom in the car whilst growing up so that might have something to do with it. I enjoy other types of music as well but whatever I sing now automatically turns into some form of R&B it seems.   EP: Talk to us about ‘Waiting’, your new release. What’s behind the song? Is it inspired by someone in particular?   A: Yeah it is, I probably shouldn’t say too much but it’s about a guy I was seeing that couldn’t really give too much of himself, for whatever reason, but I decided not to wait for my needs to be met and ended it. I find that this is a pretty common predicament that comes with gender imbalance in relationships where women give and give of themselves without getting much in return. The whole situation was making me fairly miserable so the song was my way of working through that emotion and finding the strength to put myself first instead. I definitely said too much haha.   EP: What’s the songwriting process for you? What inspires your music? Do you write things down as they come into your head and work them into a song, or do you have a specific idea and write from that?   A: It really varies a lot. I often just record ideas into my phone or write lyrics or pieces of poetry down that I use later on. If I’m in a session with a producer I like starting things from scratch, laying down chords & finding sounds we both like while coming up with the lyrics as the song develops. Sometimes there’s a concept or an idea already formed that I’ll work on but I prefer letting my subconscious do the work for me. I’ll start writing something and I won’t find out what I was actually on about until the chorus hits, it’s a great form of therapy!    EP: What lies ahead for you? What are your plans for 2016 and beyond?   A: I’m releasing another single & music video in February followed by a 5 track EP ‘Machine’ in April so that’s bound to keep me pretty busy for a while! I love working with a variety of different people, musicians, producers so I hope to just keep making great connections and create art with different influences over the next year.    EP: If you could go back and do it all again, what, if anything, would you do differently, and why?   A: If anything I would go back to my teenage self and give her a copy of ‘The Power of Now’. I don’t have any regrets but I spent a lot of time focusing on either the past or the future rather than enjoying the present.   EP: What’s your take on the current state of the music industry?   A: I think it’s seen better days, but then again I wasn’t around for those days so I can’t fully appreciate how different it must have been. To me it’s pretty exciting in terms of the new music that’s coming out and the underground genres that I wasn’t even aware of while growing up. What’s also exciting is that it feels like the industry has been deconstructed which means that something else is on the rise and we don’t really know what it’s going to look like in just a few years from now.    EP: Who’s music should we look out for (apart from yourself) and why?    A: There are so many good new artists out there that I don’t even know where to begin, but to name a few I’d say Sevdaliza, RAY BLK & Chiara Noriko.    EP: What question do you wish someone would ask you in an interview, but nobody ever does?   A: Hahah um… nobody ever asks me if I’d like a free trip to Brazil, what’s up with that?

We found Ayelle on Tradiio. You can invest in her music on there, for free – we have already. You can also download ‘Waiting’ for free from Tradiio. Check out Ayelle on Twitter, Facebook, Youtube, SoundcloudInstagram and her website.

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About the author

Lisa has been writing for over 20 years, starting as the entertainment editor on her university newspaper. Since then she's written for Popwrapped, Maximum Pop, Celebmix, and ListenOnRepeat.

Lisa loves all good music, with particular fondness for Jedward and David Bowie. She's interviewed Edward Grimes (Jedward), Kevin Godley, Trevor Horn, Paul Young, Peter Cox (Go West), Brendan B Brown (Wheatus), Bruce Foxton (The Jam), among many many more. Lisa is also available for freelance writing - please email lisa@essentiallypop.com

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