Lately we’ve been writing and tweeting about artists who can be found on Tradiio, “a music app that works as an artist accelerator, putting users in charge of launching new artists to success.” We asked Harry Willis, Tradiio’s Head of Global Partnerships, to tell us a bit more about it.
EP: Talk to us about Tradiio. What’s it all about and what’s your involvement with it? What’s the mission?
HW: Tradiio is a music app which works as an artist accelerator. Everything we do is dedicated to supporting new artists and hooking them up with opportunities to launch their careers. I’m Harry Willis and I work on the partnerships side, growing our network and finding friends to help us on our journey!
EP: How many artists do you have, and how many subscribers?
HW: By Christmas our figures are set to hit 500K users and 25K artists in 180 countries, we’re growing quickly and the reach is truly global!
EP: How does Tradiio differ to other streaming services? What’s in it for subscribers? What’s in it for artists?
HW: Tradiio offers music fans the chance to play a part in the success of their favourite new artists by investing free virtual coins in the artists they believe in the most. The artists with the most support get access to studio time, music videos and even label deals. Users can get rewarded for wise investments with vouchers, festival tickets, merch etc. The aim has always been for Tradiio to feel like a thriving ecosystem, where other platforms lack that all important fan – artist interaction.
EP: If I’m an artist wanting to get heard on Tradiio, how do I go about it?
HW: The first (and most important) step is to upload at tradiio.com/artists. Fans will immediately start discovering your music, but the best way to boost your profile is to share your tracks to your social channels too. Investment from your existing fans will help you climb up the Tradiio Chart quicker than the competition!
EP: What’s your take on the current state of the music industry? What, if anything, needs to change, and how can we make this happen?
HW: The music industry is unrecognisable from 10 years ago and we expect the same thing to be true 10 years from now – but never let the importance of new music be underestimated! The age of streaming and social media has meant there are now countless channels for new artists to push their music. It’s never been easier to make noise. That said, it’s never been harder to get heard! New artists are faced with competition on a global scale and fewer resources to make an impact. That’s the issue Tradiio looks to tackle, and that’s what gets us out of bed each morning. If you’re a music fan, you now have the power to help these artists!
EP: Who should we be looking out for right now?
HW: Young Troubled Minds – new age Hip Hop group from Cleveland, USA.
Frett – experimental, electronic infused indie. Suffolk, UK.
Ayelle – electronic/R&B pop singer from London, UK.
EP: What question do you wish someone would ask you in an interview, but nobody ever does?
HW: What is ‘Musical Frission’ and how can I get it? I’ll let you research the first part, but you can get it from visiting the Tradiio artist of the day section and pressing play! If you don’t believe me, give it a try…
Tradiio is availible for artists and users free at: